If you want to sell more upmarket, you need to understand how experienced business owners make buying decisions differently from beginners. I share what I'm seeing in the marketplace, including why sophisticated buyers prioritize specificity, proximity, relationships, trust, value alignment, and solutions to the exact problem they're facing right now.

Why You Should Listen

• Understand six- and seven-figure buyer psychology and why price is not a reliable proxy for buyer sophistication.
• Learn what experienced business owners buy at different price points, from specific skills and software to coaching, strategic support, and curated access.
• Discover how to sell more upmarket by positioning around specificity, relevance, proximity, relationships, and long-term partnership instead of simply raising your prices.
• Build a more effective visibility and messaging strategy that lets potential clients binge your thinking and understand your worldview before they ever enter a sales conversation.

If you want to sell more upmarket, this episode will help you rethink what sophisticated buyers are actually looking for and what your marketing needs to communicate before they ever get on a sales call.

Resources mentioned in this episode:

• Market Like a CEO — my messaging course, relaunching in September with a mini mind in October.
• Market Like a CEO [Module 1]- You can get on the email list and watch the first training for free.
• Previous Episode: I Didn’t Finish the YAP Challenge. I Still Got the Result I Wanted.

Start here → https://www.jereshiahawk.com/bio

For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery.

I’m giving you my honest review of the YAP Challenge after signing up to rebuild my relationship with content creation and practice short-form video after spending years primarily focused on long-form, relationship-driven marketing. The plot twist? I only completed two of the 40 prompts and that was still enough to reignite my creativity, rebuild my content muscle, and help me get back into active marketing.

Why You Should Listen

• Get an honest YAP Challenge review, including what I loved, what I didn’t finish, and how much time I think the program actually requires.
• Learn how to create more content with limited capacity by documenting what’s already happening in your business instead of constantly trying to manufacture new ideas.
• Understand active effort vs. maintenance-mode marketing and why posting more isn’t enough if you aren’t putting intentional effort behind what you publish.
• See the actual Instagram results behind my recent content experiment, including nearly 400K views, 1K new followers, 27K interactions, nearly 9K profile visits, and nearly 400 link taps.

If you’re in a content slump or coming back from a season of low output, press play, I’m sharing exactly what helped me get my creative momentum back.

Accounts mentioned in this episode:

• Steph - https://www.instagram.com/stephxtech/
• Jessi Jean - https://www.instagram.com/jessijeanhome/
• Nikki - https://www.instagram.com/nicholealyse_/

Start here → https://www.jereshiahawk.com/bio

For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery.

Ever walked away from a coaching session wondering whether you're actually a good coach because your client isn't getting results as fast as you would like for them to? If so, this episode is for you.

In this episode, I unpack the subtle ways codependency can show up inside coaching relationships and why caring deeply isn't the same as carrying responsibility for someone else's outcomes.

We'll explore the difference between stretching clients versus projecting onto them, how to recognize when your ego is driving your coaching, and why helping clients trust themselves is one of the greatest gifts you can offer.

Why You Should Listen

• Learn how to identify the difference between healthy coaching and codependent coaching relationships.
• Discover how to build client self-trust instead of client dependency.
• Understand why your clients' results are not a measurement of your worth as a coach.
• Learn how to coach with curiosity, clear boundaries, and confidence, without carrying responsibility that isn't yours.

Know a coach who's been questioning whether they're "good enough" because of their clients' results? Send them this episode.

Start here → https://www.jereshiahawk.com/bio

For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery.