ow did customer complaints about short cables help shape Logitech MeetUp? Jason Moss joins Simon Dudley to explain the decisions behind changes in video conferencing, electronic publishing and connected building systems.

In this episode of B4Obvious — Before It Was Obvious, Jason shares his journey from computer science at UC Davis and technical sales at AMD to E Ink, Logitech, QSC and Q-SYS. He discusses his work across Acuity Intelligent Spaces at the time of the interview and why he sees the convergence of AV, IT, lighting and building management as the next major industry transformation.

Jason and Simon worked together at Logitech. Here they revisit how enterprise video collaboration changed when consumer camera technology, general-purpose computers and simpler room designs challenged expensive dedicated conferencing systems.

One revealing example: customers using separate cameras and speakerphones kept asking for longer cables. Jason’s customer visits uncovered a deeper requirement — a clean meeting room installation. He explains how that insight helped shape MeetUp, and why listening to customers means understanding the outcome behind the request.

We also explore:
• AMD’s technical sales engineering programme and learning to handle rejection.
• The manager who challenged the career ladder to put Jason on the HP account team.
• E Ink, Amazon Kindle and the publishing ecosystem needed for electronic reading.
• Why creating business value and capturing its financial rewards are different things.
• Logitech’s OEM economics, Cisco relationship and move into unified communications.
• Joining QSC in January 2020, just before the pandemic changed the market.
• Q-SYS, high-impact spaces and explaining meeting rooms through business outcomes.
• Why connected buildings need shared visibility, clear responsibility and IT involvement.
• The career development questions raised when AI automates entry-level work.

For leaders, product managers, AV integrators, IT professionals and anyone interested in business strategy, this conversation explores how industry change happens before the outcome looks inevitable.

CHAPTERS
00:00 Knowing which plates can fall
00:15 Introducing Jason Moss and his role at Acuity
02:17 Rural California and choosing computer science at UC Davis
04:44 Discovering a better fit between technology and business
06:43 AMD and the technical sales engineering programme
11:28 Cold calling, rejection and the career rungs AI may remove
14:55 The HP account and a manager willing to challenge convention
18:43 Moving from quarterly sales targets into marketing
21:00 E Ink, the Kindle and building a publishing ecosystem
23:35 Creating business value versus capturing the rewards
26:22 Joining Logitech and finding the original job had changed
29:51 OEM economics and the Cisco relationship
31:42 Building Logitech’s enterprise collaboration business
33:05 The BCC950 and the challenge to dedicated video hardware
37:45 Consumer cameras and changing video conferencing economics
40:18 Winning acceptance in the AV industry
41:55 MeetUp and the real problem behind longer cable requests
48:13 Joining QSC just before the pandemic
51:32 Focus and leadership during the pandemic
54:49 Q-SYS and the value of high-impact spaces
59:09 Why customers want fewer AV systems to manage
1:01:10 Acuity and connecting building operations with experience
1:04:33 Channels, shared visibility and IT responsibility
1:07:48 The next structural shift in building systems

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