In this episode of Northern Attitude, Steven and Mitch sit down with Jason Jipson—a Webster Thomas parent who has quietly become an integral part of the local sports culture. Through his photography and videography business, PBJ Media, Jason donates his time and talent to capture countless Webster athletic teams, giving high-resolution memories back to local families.

We trace Jason’s winding path to the sidelines, including his military service and the various trades that shaped his perspective before he ever bought his own camera. Central to his life is a simple, powerful mantra forged during his work counseling veterans: "Just show up." Jason breaks down why grand overhauls aren't necessary—real progress, healing, and growth come from focusing on small, consistent moves in the right direction.

In our mental health segment, Jason opens up with incredible vulnerability about navigating divorce, building a new blended family, and embedding that "show up for each other" mindset into the DNA of his home. We round out the conversation with a tear-jerker cinematic moment that ties together service, sports, and what it truly means to show up when it matters most.

Key Themes

• How PBJ Media (Pics By Jip) became a staple on Webster sidelines.
• Jason’s non-linear career path, military roots, and discovering a passion for building community through visual storytelling.
• The genesis of the mantra: why small moves in the right direction outweigh grand gestures during tough times.
• Navigating divorce, blending a family, and teaching kids the discipline of showing up for one another.
• The cinematic, emotional movie moment that brought the room to tears.