James Woodfall: AI Can Write Your Book, But It Can't Live Your Life
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James Woodfall: AI Can Write Your Book, But It Can't Live Your Life
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In this episode, James and host Joe Gregory dig into:
- Why writing a book forces you to "stress test" your own thinking
- The health scare (aneurysms discovered via a full-body MRI) that led him to sell his business
- How his master's dissertation on financial advisors and emotional intelligence became his second book, The Heart of Finance
- Why he believes AI is a great thinking tool but a dangerous writing crutch
- The identity shift from "entrepreneur with a book" to "author and authority"
- Where professional services still beat AI — and where they don't
Chapters
00:00 — Introduction to James Woodfall
01:39 — Why he decided to write his first book
03:07 — How writing forces "thinking time" and articulation
04:58 — Realizing how much of his thinking was "borrowed"
07:00 — The real subject of Financial Planning for Entrepreneurs
11:11 — The health scare: aneurysms discovered during a preventative MRI
12:37 — Deciding to sell the business, with his wife pregnant
13:33 — The master's dissertation that became The Heart of Finance
16:45 — Co-authoring with Dr. Cliff Lansley
17:40 — How the book changed his speaking opportunities
18:49 — The "author identity threshold" conversation
21:35 — Why self-published books without an editor miss the mark
23:23 — On using AI to write books: "You're only cheating yourself"
25:16 — Why emotional intelligence matters more as AI commoditizes knowledge work
29:36 — What his current business, Raise Your EI, actually does day to day
33:22 — How the book functions as a business development tool
34:26 — Expanding beyond financial planning into new sectors
36:36 — The meaning behind The Heart of Finance title and cover
37:51 — Where to find James and get the book
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