Jacob Sanders: Cheap Genius & Why Nobody Wants to Pay for Creativity | PO Notes (Short)
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Jacob Sanders: Cheap Genius & Why Nobody Wants to Pay for Creativity | PO Notes (Short)
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Short on time? Here are my favorite nuggets from my conversation with Jake Sanders – Grammy-nominated composer, sonic branding expert, and creative director at Audio Content Lab, the team behind our own theme music.
In about 10 minutes, Jake makes the case for "Cheap Genius," his theory for why nobody wants to pay for the exact creative they keep asking for. The actual physics of why a sound cuts through your brain in a way a logo never could. Why resilience beats brilliance when it comes to pitching ideas. And the lesson behind "Give Yourself Work," why Jake once wrote a full Christmas Carol musical for a law firm that nobody asked for.
Want the full story, like Jake's path from museum educator to law firm marketer to touring with hip-hop legend Big Daddy Kane?
Check out The Brand Builder version of this episode on your favorite podcast platform.
Give a listen, and let's go build something worth remembering.