Jack Dyer: How He Went From "Invisible" to 60,000 Followers
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Jack Dyer: How He Went From "Invisible" to 60,000 Followers
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Two years ago Jack Dyer had 740 LinkedIn followers and no online reputation. Today he has 60,000 and runs Storytold, helping founders build the same thing. In this episode of The System Behind It, we pull apart exactly how he did it, and why it was never about going viral.
Jack breaks down the real difference between marketing and authority, why we're in a trust recession, and how outsourcing your voice to AI quietly steals from your future self. We get into what actually makes a post land, the gap between what your audience wants to hear and what they need to hear, and why authority, like a cargo ship crossing an ocean, compounds in the background long before you ever see the result.
If you've ever told yourself "I'll give this a month and see," this one's for you.
Find Jack on LinkedIn (search Jack Dyer, Storytold) or at storytold.co.uk.
More episodes at thesystembehindit.com.