As democracy fractures and trust erodes, branding enters unfamiliar territory. What happens to brand building when truth becomes optional and power consolidates?

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In this episode, we’re joined by Marty Neumeier—one of the most influential voices in branding—to explore what it means to design brands in a world increasingly shaped by autocracy, AI, and cultural volatility.

We unpack:

• Why branding depends on openness, trust, and shared meaning

• What AI, media, and power shifts are doing to perception

• The risks of brand neutrality—and the cost of staying silent

• The role of brand builders as educators, sense-makers, and cultural participants

• Why Level C is pushing brand education into new territory

• How business can remain human in an increasingly controlled landscape

This is a timely, wide-ranging conversation about branding’s responsibility, relevance, and future. If you’re a strategist, creative, or leader—this one asks more of you.

In this episode, we’re joined by Jay Clouse, one of the most trusted voices in the creator economy and founder of Creator Science, a platform helping creators become professional entrepreneurs.

Jay has built a standout brand around clarity, consistency, and community—without chasing hype or shortcuts. We dig into what it really takes to build a brand-led creator business that scales trust and stays aligned.

In this episode, we go inside the mind of Simon Dixon, co-founder of the global brand and design consultancy DixonBaxi.

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Known for shaping bold, human brands for some of the world’s most iconic companies, Simon shares how his team builds what they call Intelligent Identities™—living systems designed for scale, emotion, and relevance.

We cover:

• The DixonBaxi Way: principles, process, and creative culture

• Why emotion—not aesthetics—is the foundation of powerful design

• How to build brand systems that stay flexible without losing clarity

• What SuperFutures is, and how it’s reshaping the future of brand innovation

• Lessons from decades of creative risk, leadership, and reinvention

This is a must-listen for designers, strategists, and creative leaders who want to push beyond surface-level branding and build brands that actually matter.

In this episode of JUST Branding, we’re joined by the brilliant and delightfully unconventional Rory Sutherland, Vice Chairman of Ogilvy UK, TED speaker, and author of Alchemy: The Surprising Power of Ideas That Don’t Make Sense.

Rory takes us deep into the world of problem framing, a powerful technique that flips business challenges on their head to reveal bold, creative brand solutions hiding in plain sight.

In this episode of JUST Branding, we sit down with Michael Bungay Stanier (MBS), the best-selling author of The Coaching Habit, The Advice Trap, and How to Work with (Almost) Anyone, to explore how coaching can become your secret weapon in branding and business.

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If you’re a creative shifting into strategy, leading workshops, or simply trying to manage client relationships without losing your mind, this one’s for you.

In this episode of JUST Branding, we sit down with hybrid creative leader Cyril Louis who is Creative Partner at The Royals and the mind behind campaigns for Beats by Dre, EA Games, and Heineken to unpack how brands can become culturally relevant and commercially effective.

We explore:

• What “brands in culture” really means (hint: it’s more than just riding trends)

• The difference between cultural resonance and “culture-washing”

• How to authentically engage with cultural movements without getting burned

• Practical frameworks to align your brand with the right cultural moments

• Why the future of branding depends on understanding global and local nuance

• The role of emerging tech (like AI & Web3) in shaping brand relevance

We unpack Account-Based Experience (ABX) which is a strategic approach that unites marketing, sales, and customer success to drive focused, sustainable brand growth.

If you’re tired of misaligned teams, generic marketing, or chasing leads that go nowhere, this episode will shift your thinking and sharpen your strategy.

Is creativity the key to unlocking innovation?

In this episode of JUST Branding, we sit down with Melissa Dinwiddie — innovation strategist, keynote speaker, and author of The Creative Sandbox Way.

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Melissa’s journey from calligraphy and jazz to corporate consulting has given her a unique perspective on creativity in business.

She shares her Create the Impossible™ framework, a game-changing three-step process designed to help teams embrace play, imperfection, and rapid learning. We’ll explore why play isn’t just for kids, how artistic thinking fuels innovation, and how to bust through creative blocks that hold businesses back.

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If you’re looking to boost creativity, enhance collaboration, and drive innovation—this episode is packed with insights you won’t want to miss!