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JUST Branding

著者： JUST Branding - by Jacob Cass & Matt Davies
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  • The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.

    Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.

    The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.

    ABOUT JACOB CASS

    Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy.

    He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding.

    For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers & business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries.

    ABOUT MATT DAVIES

    Matt is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.
    2020 justbranding
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  • S05.EP09 - Rebranding Strategy: How to Rebrand Like a Pro with ShannaRea Dennis

    S05.EP09 - Rebranding Strategy: How to Rebrand Like a Pro with ShannaRea Dennis
    2024/06/05

    ShannaRea Dennis is an expert in "rebranding".

    In this episode, we tuck into the subject of what a rebrand is, why a business might need a rebrand, what that entails and what the benefits are.

    We also review what business leaders should expect from a strategy led rebrand and what pitfalls they should avoid.

    This episode is a must for anyone involved in or seeking to undertake a rebrand soon.
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    58 分
  • S05.EP08 - How to Use Strategic Narrative for Brand Growth with Andy Raskin

    S05.EP08 - How to Use Strategic Narrative for Brand Growth with Andy Raskin
    2024/05/21

    In this episode Matt and Jacob sit down with the master of 'Strategic Narrative' Andy Raskin.

    Andy walks through how to create a narrative which positions your brand as the front runners in a movement and how this cuts through noise and galvanises companies around a powerful purpose.

    If you want help punching up your brand positioning, this episode is not to be missed.
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    47 分
  • S05.EP07 - Experiential Branding (Light & Atmosphere) with Matt Clutterham

    S05.EP07 - Experiential Branding (Light & Atmosphere) with Matt Clutterham
    2024/05/04

    Level up your understanding of experience design with this enlightening episode.

    Brands are more than just logos and fonts.

    They are experiences from which consumers formulate meaning.

    In this episode we sit down with Matthew Cluttingham who has been creating experiences for global brands for over 20 years.

    We pick his brains to discuss the power of lighting to effect mood and how using it can enhance the way brands are experienced by customers.
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    32 分

あらすじ・解説

The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.

Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.

The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.

ABOUT JACOB CASS

Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy.

He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding.

For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers & business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries.

ABOUT MATT DAVIES

Matt is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.
2020 justbranding
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