Why do stories move people in ways that facts, features and clever messaging rarely can?

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In this episode, Jacob Cass and Matt Davies speak with Park Howell, Emmy Award winning brand strategist, founder of The Business of Story and one of the world’s leading voices on business storytelling.

Park explains why story remains one of the most powerful tools in brand building, what separates a memorable narrative from an interesting one and how brands can shift from simply telling stories to becoming truly story driven.

The conversation explores Park’s StoryCycle framework, the commercial value of storytelling and why moving from pitching to proving can create a genuine competitive advantage.

They also examine storytelling in the age of AI, including where technology can amplify the creative process, where humans must continue to lead and what new opportunities AI creates for brand strategists.

If you want to build a brand people understand, remember and choose to become part of, this episode is for you.

In this episode, Jacob Cass & Matt Davies sit down with Ekaterina Solomeina, creative director, TEDx speaker, co-founder of Future London Academy, and host of Creative Capes, to explore how branding, design, and creative leadership are evolving.

As AI accelerates execution and businesses face more complex cultural, technological, and commercial challenges, the value of creativity is shifting. It is no longer enough for designers and brand leaders to simply make things look good. The real opportunity is to connect creativity to business value, strategic decisions, customer trust, innovation, culture, and growth.

If you want to become a more strategic, commercially valuable, and future ready creative leader, this conversation is packed with insight.

In this episode, Jacob Cass & Matt Davies sits down with Jonathan Stark, pricing expert, author of Hourly Billing Is Nuts, host of Ditching Hourly, and co-host of The Business of Authority, to unpack why trading time for money is such a poor fit for expert work.

Together, Jacob, Matt and Jonathan explore the difference between fixed fees and true value pricing, how to run better sales conversations, why pricing is deeply connected to positioning, and how authority changes the way clients buy.

They also discuss the psychology of charging more, why creatives often underprice their own judgment, and the practical first steps for ditching hourly without blowing up your business overnight.

If you are tired of selling hours, defending rates, or being compared against cheaper alternatives, this episode will help you rethink what you are really selling and how to build a business around expertise, not availability.