It's New 10/8: Google spam update done, penalties increase, Google Ads updates, Merchant Center disapprovals, WhatsApp on Google local
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It's New 10/8: Google spam update done, penalties increase, Google Ads updates, Merchant Center disapprovals, WhatsApp on Google local
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Today we covered the completion of the Google September spam update. We are also hearing that there are more Google manual action spam penalties. Google Ads has opened Conversion Lift to Search and Performance Max. Google Ads adds new AI Max columns for deeper campaign analysis. Google Merchant Center may disapprove products that change more than once per day. WhatsApp buttons now on some Google local panel results.
0:00 - Introduction
0:45 - Google September spam update done
1:28 - Spike in Google manual action penalties
4:14 - Google Ads conversion life self-service
5:28 - Google Ads new AI Max-related columns
6:08 - Google Merchant Center may disapprove fast changing products
8:37 - Google Local panel gets WhatsApp button
10:10 - Conclusion
A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.
This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.