It's New 10/12: Google Tracking Tools, UGC API, AI Overviews knows all, Google AI for ads goals and assets and Demand Gen video ads
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It's New 10/12: Google Tracking Tools, UGC API, AI Overviews knows all, Google AI for ads goals and assets and Demand Gen video ads
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Today we covered how it seems third-party tracking tools are struggling with scraping Google search results. Google announced its UGC fresh data program. Google Search will always show an answer with AI Overviews. Google Ads is testing using AI for goal and asset creation. Google will show poor quality images products in search and sponsored results. Google Ads is introducing a new “Overlay on videos” asset optimization setting for Demand Gen campaigns, allowing Google to automatically add text messaging to video creatives.
0:00 - Introduction
1:29 - Google third-party tracking tools being blocked
5:41 - Google UGC fresh data program
7:24 - Google AI Overviews for typos and no results
8:52 - Google Ads AI goal configuration box
10:25 - Google Merchant Center poor quality images will show in search and ads
12:01 - Google Ads automatic text overlays for Demand Gen videos
13:29 - Conclusion
A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.
This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.