Franchesca Hashim has left every “dream job” she’s ever had. She spent her career inside some of the most talked-about brands in the world — Airbnb, Everlane, Masterclass — before walking away to co-found Good Weather Skin, a mineral SPF built on a radical idea: sunscreen should feel like a reward, not a chore.

In this episode of It’s Called a Re:Brand, Franchesca gets into what it takes to build a category from scratch, the sign that tells her it’s time to quit, and an unfiltered hot take on why founder-led content might be doing more harm than good.

It’s Called a Re:Brand is a live podcast brought to you by Re:Brand — a women-first professional community of nearly 2,000 members. We talk to the women rebranding themselves and their industries, proving a pivot isn’t a failure, it’s called a rebrand.

🔗 Join the Re:Brand community: https://www.rebrandcollective.com/join-rebrand
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What does it actually take to walk away from Wall Street and start a career on your own terms? Cameron Oaks Rogers has rebranded more times than we can count — from JP Morgan analyst to Freckled Foodie, to mom of THREE, to fully independent host. In this episode of It's Called a Re:Brand, Cameron talks about quitting a high-powered finance career with no safety net, staying on SSRIs through three pregnancies, raising emotionally intelligent boys, and how she landed the Kylie Kelce interview everyone in her DMs was asking for.

This is a conversation about betting on yourself before you have proof it'll work — and doing it again, and again.

In this episode:

• Why Cameron left JP Morgan to cook meals out of her apartment
• Building Freckled Foodie into a career that pays with under 5,000 followers
• Staying on medication through three pregnancies, without shame
• Raising boys as feminist work
• Taking her podcast independent from Dear Media
• Landing Kylie Kelce as a guest
• The Honey Roast: Re:Brand community members share their affirmations for Cameron

It's Called a Re:Brand is a live podcast brought to you by Re:Brand — a women-first professional community of nearly 2,000 members. We talk to the women rebranding themselves and their industries, proving a pivot isn’t a failure, it’s called a rebrand.

🔗 Join the Re:Brand community: https://www.rebrandcollective.com/join-rebrand
📩 Subscribe to the newsletter: https://www.itscalledarebrand.com/

It's about time someone told the truth about women's careers.

Women don't follow linear paths, so why do we keep hearing the same old career stories? Not one rung at a time, not a straight line up a corporate ladder. For many women, a career is missed promotions, motherhood, ambition, burnout, reinvention, and those "let's go for it" moment where courage takes over. It's Called a Re:Brand is the show that finally tells it like it is.

Hosted by Cat Canada — brand strategist, community builder, and founder of the 1,700+ member Re:Brand community, built entirely on word of mouth — this series of live, unscripted fireside conversations with women rebranding themselves and the industries they work in. Founders. Operators. Creatives. Career-changers. Women who took the leap and are done pretending it was easy.

This isn't a networking podcast. It's not a "girlboss" success story reel. It's the real thing: the choices, the fear, the pivots, and the rebrands that came before the highlight reel — from women in business, in tech, in CPG, in brand, in motherhood, and everywhere in between.

What to expect every episode:

• Guests who've rebuilt their careers, their businesses, and their identities, and are willing to talk about how, not just why.
• Unfiltered conversation about the actual mess behind a career pivot — the doubt, the risk, the money conversations nobody has out loud.
• A real, live audience — These conversations are recorded in front of the Re:Brand community, with real reactions and real questions.
• A signature closing segment called the Honey Roast, where the Re:Brand community showers the guest with affirmations, because reinvention deserves celebration, and we need to hear it!

A career pivot isn't a failure -- it's a rebrand!!

Subscribe now so you don't miss a single episode — and follow along on social for behind-the-scenes of building the best community for women rebranding themselves, the guests, the making of the pod, and more!

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Join the Re:Brand Community.

Business and sponsorship inquiries — icarb@rebrandcollective.com

Guest booking inquiries — icarb@rebrandcollective.com