Getting traffic to your website is only half the battle. In this episode, Rachel breaks down why your homepage has just 5 seconds to answer one question for a visitor: can you help me? You'll learn the three things every homepage needs to say without scrolling, the most common homepage mistakes small businesses make, and how to tell from your analytics whether your homepage is working or hurting you. If you've been getting traffic but not leads, this episode will help you figure out why.

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