In this episode of the Inspire Sales Podcast, Justin Leigh is joined by Justin Shriber — CEO and co-founder of Terrett — for a bold and thought-provoking conversation about AI, sales leadership, and the future of revenue organisations.

Drawing on experience from companies including McKinsey, Siebel, Oracle and LinkedIn, Justin Shriber shares why he believes the traditional CRO role is rapidly evolving — and why many current sales structures simply won’t survive the pace of AI-driven change.

Together, Justin and Justin explore:

• Why traditional sales leadership models are under pressure
• How AI is transforming coaching, enablement and sales execution
• The challenge of changing sales behaviours at scale
• Why most sales training fails due to the “forgetting curve”
• The rise of self-directed “autodidacts” in modern organisations
• How AI can dramatically reduce operational complexity in sales teams
• The risks of poor AI implementation inside enterprise organisations
• Why businesses should focus on adaptability over rigid sales processes
• The future of RevOps, enablement and sales management
• Why Justin Shriber believes traditional frameworks like MEDDIC are becoming outdated

The conversation also dives into practical AI deployment, including real-time coaching, call intelligence, contextual prompting, security considerations, and the importance of combining human expertise with AI systems intelligently.

This is an energetic, challenging and highly relevant discussion for sales leaders, CROs, founders, revenue teams and anyone trying to understand where AI is taking modern selling.

If you’re serious about the future of sales performance, this episode will make you think differently.

Connect with Justin Shriber:
[Insert LinkedIn]
[Insert Website]

Connect with Justin Leigh:
https://linktr.ee/JustinLeigh

If you enjoyed this episode, please subscribe, share the episode with your network, and leave a review — it helps us continue bringing world-class sales conversations to more listeners.

If you enjoyed this episode, please subscribe, share it with your network, and leave a review — it helps us continue bringing world-class sales conversations to more listeners.

If you’re serious about accelerating sales performance and identifying the biggest opportunities in your sales approach, take Justin Leigh’s free Sales Acceleration Scorecard here:

⁠https://salesacceleration.scoreapp.com/⁠

The scorecard helps sales professionals and leaders uncover strengths, blind spots and key development areas across mindset, skills and sales execution.