The way clients find practitioners is changing.

Google, SEO, referrals and directories still matter, but there’s now another layer in the mix. More people are asking AI to help them find the right practitioner for a specific problem.

Which raises a pretty important question:

If someone asked AI to recommend a practitioner who does exactly what you do, would your practice even show up?

I’ve been paying very close attention to this while rebuilding Health Haven, particularly because new clients are now telling me they found the clinic after AI recommended it.

In this episode, I’m breaking down what I’ve learned about AI visibility, what could be making your practice difficult to find, and how to work out whether AI actually understands who you are, what you do and who you help.

We’ll also talk about why some of the things practitioners have been told are suddenly “dead” are very much alive, why your website matters more than you might think, and the surprisingly simple things that can affect whether your practice is understood and recommended online.

And no, this isn't about adding another 47 marketing jobs to your list or becoming an AI expert.

It’s about making sure your practice isn’t quietly becoming invisible as the way people search changes.

If consistent client flow matters to your practice, this is one I’d listen to.

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