Is your marketing making promises that your business isn't delivering?

Jim Schleckser welcomes author, speaker, and agency founder Ron Tite to explore how CEOs can connect purpose, strategy, and marketing through his Think Do Say framework. Ron explains why purpose needs a clear connection to how a company makes money, grows, and serves its customers.

Discover how to turn your company's beliefs into actions employees can own and messages customers can trust. Jim and Ron also discuss using AI to improve insights and creative thinking, choosing marketing channels with intention, and maintaining quality as content becomes easier to produce.

Listen to the episode for a practical approach to aligning what your company believes, what it does, and what it says.

Check out:

• 06:00: Use AI to improve your thinking. Ron explains how better insights and personalization can help businesses create stronger marketing.

• 19:00: Connect purpose to everyday action. Ron shares a practical framework for linking company beliefs to business decisions and individual employee roles.

• 26:00: Keep your creative standards high. Jim and Ron discuss judging AI-assisted content by its quality and using human judgment to improve the final result.

About Ron Tite

Ron Tite is a former ad executive turned founder, speaker, author, and comedian — and when it comes to marketing and brand strategy, few people bring the depth of experience he does.

As founder and CSO of Church+State, a top Canadian creative agency, Ron has spent his career challenging the conventions of traditional advertising — creating work that entertains, earns attention, and drives real business outcomes. Before that, he led creative at some of the biggest global agencies in the world.

He is the bestselling author of Think Do Say, The Purpose of Purpose, and Everyone's an Artist, and a globally in-demand keynote speaker who has spoken for companies like RBC, Microsoft, and American Express.

His unique blend of strategic thinking, creative leadership, and real-world application makes him the perfect guide for anyone ready to stop guessing and start growing with clarity and confidence.