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The older the founder, the higher the success rate - and these five women prove it, from a slime empire to a $680M bank.

Drawing on a 2.7-million-founder study, I break down how each built something remarkable in their 40s, 50s,z and beyond - not despite their age, but because of it.

If you've ever wondered whether it's too late to start, this is your answer.

Chapters:

00:00 Why age is your biggest advantage

01:45 The 2.7M-founder study

02:08 The evidence: older founders, higher success

02:34 Sarah Schiller & Karen Rabinovitch: The Sloomoo Institute

03:47 Anne Boden: Starling Bank

04:34 Lisa Skeete Tatum: Landit

06:01 Gail Jennings-O'Byrne: Wocstar Fund

06:56 Patti LaBelle: Patti's Good Life

07:50 What these five have in common

08:35 What are you waiting for?

📎 Source: NBER study on founder age and startup success

https://www.nber.org/papers/w24489

Which of these five stories hit closest to home for you? And more importantly - what's the one idea you've been sitting on that deserves its shot? Drop it below. 👇

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🌿 If this episode resonated with you, I'd also love to invite you to Now She Breathes — my free course designed for midlife women who feel overwhelmed, stuck or disconnected from themselves. Inside, you'll begin resetting your internal compass, creating space to think clearly, and taking your first intentional steps towards building your next chapter.
🎁 Join the free course here: https://now-she-builds.kit.com/17a96e3c69

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About Now She Builds
Now She Builds helps midlife women stop surviving and start building lives, work and futures that reflect who they are today.

Drawing on psychology, organisational behaviour and more than 20 years leading business transformation, I create practical frameworks that help women move from uncertai...