I've spent 23 years marketing online and 15 years running an agency, and digital marketing is harder now than it's ever been — for reasons most people aren't considering.

It's not your funnel. It's not your content calendar.

It's a fundamental shift in who controls the buying journey, and AI just sped it up.

I break down why chasing the tiny sliver of buyers ready to purchase today is a losing strategy, and what to focus on instead if you want to be the obvious choice when they're finally ready.

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