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  • 53 - The IAB Creator Summit

    53 - The IAB Creator Summit
    2026/09/10
    On Episode 53 we examine Ireland's evolving creator economy through 2 distinct viewpoints. IAB Ireland CEO Suzanne McElligott represents the industry perspective, highlighting research where audience trust and authenticity both score 72% and pushing for formal ASAI compliance across campaigns.

    Full-time creators Éadaoin Fitzmaurice and Kevin Penrose share their real world creator perspective, viewing transparent ad labeling as vital protection for their audience credibility while treating algorithm shifts as creative challenges.

    Presenter – Daryl Moorhouse
    Sound Engineer – Sean Byrne

    🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
    ▶️ Subscribe to our Youtube channel
    📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

    If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie
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    16 分
  • 52 - Fierce Mild Launch Lively Lager

    52 - Fierce Mild Launch Lively Lager
    2026/09/03
    Daryl is joined in the studio by Fergal Carroll, co-founder and head brewer of Fierce Mild—Ireland’s first and only dedicated non-alcoholic brewery.

    Fergle talks about launching their new Lively Lager, the origin of the brand and the R&D and guerrilla marketing required to disrupt a market dominated by multinational giants.


    To mark our first anniversary, the team at Fierce Mild has kindly offered an incredible prize for one of our listeners: a three-month supply of Fierce Mild beer shipped directly to your door, plus an official merch bag (total value €250).

    To enter all you have to do is email pod@tinpot.ie mentioning Compeitition. The first email recevied will win the prize, provided the entrant is over 18. It's that simple



    Presenter – Daryl Moorhouse
    Sound Engineer – Sean Byrne

    🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
    ▶️ Subscribe to our Youtube channel
    📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

    If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie
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    16 分
  • 51 - Una Herlihy From The Indie List

    51 - Una Herlihy From The Indie List
    2026/08/26
    In this episode, Daryl sits down with Una Herlihy, co-founder of The Indie List, to explore the massive structural shift towards independent working and freelance talent in the marketing industry. We track the platform's incredible journey from a single LinkedIn post written on a garden hammock and a badly formatted spreadsheet of 30 creatives to a thriving professional ecosystem of over 2,500 freelancers.

    🎁 Early Birders Competition: We also launch an exclusive competition for our earliest listeners to win a bespoke, 2-hour strategic session with marketer extraordinaire Paul Dervan, celebrating the launch of his new AI Fluency for Ambitious Marketers course!.

    To be in with a chance to win, all you have to do is email pod@tinpot.ie mentioning Paul Dervan compeitition. The first email recevied will win the prize. It's that simple

    Presenter – Daryl Moorhouse
    Sound Engineer – Sean Byrne

    🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
    ▶️ Subscribe to our Youtube channel
    📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

    If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie
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    19 分
  • 50 - Orchard Thieves: The Foxpack Unpacked

    50 - Orchard Thieves: The Foxpack Unpacked
    2026/08/20
    In this episode of the Irish Marketing Podcast, we unpack the "Fox Pack", a collaborative initiative between Orchard Thieves and youth-marketing agency ThinkHouse designed to recruit and empower emerging Gen Z creators.

    Daryl sits down with Anna Walsh (Senior Brand Manager at Orchard Thieves/Heineken), Dave Byrne (Head of Creative at ThinkHouse), and Fox Pack creator Lara Wey to discuss how creator campaigns should work and why authenticity is now a mandatory requirement for success.



    Presenter – Daryl Moorhouse
    Sound Engineer – Sean Byrne

    🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
    ▶️ Subscribe to our Youtube channel
    📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

    If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie
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    17 分
  • 49 - Creatives Series: Karl Waters

    49 - Creatives Series: Karl Waters
    2026/08/13
    In this ep, Daryl sits down with Karl Waters from Folk VML. Karl shares his fascinating journey from studying film and television in Galway and sub-editing music magazines in London to returning to Dublin to complete a master's in advertising. He reflects on the independent creative spirit of his early career at The Hive and Brando, before detailing his fifteen-year progression up the ranks at Target McConnell's (now Folk VML).

    Karl breaks down the creative strategy behind iconic Irish campaigns, including Vodafone’s "Team of Us" rugby sponsorship—which inspired coach Joe Schmidt to name an autobiography chapter after it—and the life-changing, award-winning "Address Point" initiative for An Post

    Presenter – Daryl Moorhouse
    Sound Engineer – Sean Byrne

    🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
    ▶️ Subscribe to our Youtube channel
    📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

    If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie
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    17 分
  • 48 - Creatives Series: Kevin Keenan

    48 - Creatives Series: Kevin Keenan
    2026/08/06
    In this episode of our summer creative series, Daryl sits down with Kevin Keenan, owner of Cobblestone Brands, who has been described by industry peers as a "proper creative" who can put his hand to absolutely anything.

    Spanning a 20+ year career, Kevin shares his journey from cutting his teeth at Cawleys and TBWA to founding the agency Guns or Knives.

    He opens up about the commercial realities of moving from creative director to startup founder, the brand strategy behind launching Glendalough Distillery using the barefoot story of St. Kevin, and Cobblestone's rapid growth to eight (soon to be nine) spirits brands—including their recent major acquisition of Bisquit & Dubouché Cognac and Cabo Wabo Tequila from Campari.


    Presenter – Daryl Moorhouse
    Sound Engineer – Sean Byrne

    🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
    ▶️ Subscribe to our Youtube channel
    📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

    If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie
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    17 分
  • 47 - Creatives Series: John Kilkenny

    47 - Creatives Series: John Kilkenny
    2026/07/30
    John Kilkenny, Executive Creative Director at RTÉ since 2020 joins Daryl to share his career journey and the transition from top commercial advertising agencies like Publicis, Boys and Girls, and TBWA to the complexities of the public sector.

    John discusses how his initial passion for creativity was sparked by the heyday of music videos, crafting cultural touchstones on a budget, why he decided to move to a creative position in RTE and the brand work he has overseen there.

    Presenter – Daryl Moorhouse
    Sound Engineer – Sean Byrne

    🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
    ▶️ Subscribe to our Youtube channel
    📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

    If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie
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    20 分
  • 46 - Creatives Series: Bridget Johnson

    46 - Creatives Series: Bridget Johnson
    2026/07/23
    In our latest Creatives Series interview, Daryl sits down with seasoned creative Director Bridget Johnson, as recommended by TU Dublin's Rosie Hand.

    Bridget opens up about leaving law behind, what 11 years at Ogilvy truly taught her about brand building, and the single campaign that fundamentally rewired how she thinks about creativity.

    From filming a woman's real-world recovery from AIDS over 90 days to bringing haptic rugby experiences to visually impaired fans, Bridget's work is defined by one principle: let the story do the heavy lifting.




    Presenter – Daryl Moorhouse
    Sound Engineer – Sean Byrne

    🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin
    ▶️ Subscribe to our Youtube channel
    📰 Subscribe to The Irish Marketing Podcast Monthly Newsletter

    If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie
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    15 分