Investing for Purpose and Profit | Jen McCain, Irie Capital
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Investing for Purpose and Profit | Jen McCain, Irie Capital
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In this episode of Beyond the Family Business, I sit down with Jen McCain, a proud Maritimer from Florenceville, New Brunswick, and a third-generation member of the McCain family. Jen shares her own journey of building an identity outside of the family business, becoming an entrepreneur, and then stepping into a more active ownership role within one of Canada’s most iconic family enterprises. We discuss what it means to be a responsible next-generation owner, why ownership is a skill that has to be developed over time, and how family values like community, stewardship, and integrity are passed down — but also need to be openly discussed and intentionally practiced. Jen also shares her perspective on purpose-driven investing, the role of capital in supporting Canadian entrepreneurs, and why doing good and generating strong returns do not have to be in conflict. This is a thoughtful conversation about identity, responsibility, community, and the evolving role of the next generation in a family business.
beyondthefamilybusiness.com