Business fundamentals still matter, even in the age of AI.

In this episode of the Inverted Podcast, we sit down with Alex Osterwalder, creator of the Business Model Canvas and founder of Strategizer, to explore what has changed, what hasn't, and why the fundamentals of building a business remain timeless.

We discuss how security companies fit into the Business Model Canvas, why founders struggle with prioritization, and how startups should think about security, privacy, trust, and compliance as they grow. Alex Osterwalder shares practical insights on customer discovery, evidence-based experimentation, and the common mistake founders make by building solutions before truly understanding customer problems.

The conversation also dives into the impact of AI on entrepreneurship, why faster product development does not replace customer validation, and how modern companies can build repeatable innovation systems that continuously create new growth opportunities.

Previous Episodes on Business Model Canvas:

➡️The Inverted Podcast #14: The Business Model Canvas for Security - Part 1: https://youtu.be/rCmu6jqEJ44?si=Bs5x2tukpbMuppca

➡️The Inverted Podcast #15: The Business Model Canvas for Security - Part 2: https://youtu.be/ieuHyaGTvss?si=jCNKjgVi2hBz5vvc

Whether you're building a startup, leading product teams, running a security business, or navigating AI-driven change, this episode is packed with practical advice on creating products customers actually want and businesses that can scale.

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Music by: Bensound

License code: KQNVJHTWQEBEDSEA

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