Welcome to the NeuralAdX GEO & AI Search Strategy Podcast, hosted by Paul Rowe, Founder, Chief Generative Engine Optimisation Officer & CEO at NeuralAdX Ltd.

This introductory episode explores Generative Engine Optimisation (GEO), AI search visibility, retrieval, citations, recommendations and how businesses can improve their visibility across major AI platforms and answer engines including ChatGPT, Google AI Mode, Google Gemini, Microsoft Copilot, Claude and Perplexity.

NeuralAdX conducts ongoing live AI retrieval testing to observe what AI engines retrieve, which businesses and brands they recommend, which sources they cite and how those results change over time. The episode also introduces NeuralAdX's live GEO proof testing, running since September 2025, alongside two independent benchmarking programmes measuring AI citations, brand visibility and share of voice.

Paul also introduces the NeuralAdX UK Business AI Visibility Index, which tests real commercial search queries across five major AI platforms. At the time this episode was recorded, the Index analysed 14 AI visibility metrics. The methodology has since been updated to a 15-metric AI visibility and citation assessment framework.

Future episodes will cover GEO definitions and terminology, AI retrieval and citation behaviour, query fan-out, semantic relevance, query and prompt intent, source authority, AI visibility measurement, GEO strategy and platform-specific optimisation. Practical guidance will also draw on the NeuralAdX GEO Skills Hub, AI Platform Optimisation Guides, benchmark studies and ongoing live AI retrieval experiments.

The aim is to help businesses understand how AI search works, how AI visibility can be measured and what can genuinely improve the chances of being retrieved, cited, surfaced and recommended by generative AI engines.

Official podcast hub:
https://neuraladx.com/geo-ai-search-strategy-podcast/

Watch the NeuralAdX GEO & AI Search Strategy Podcast on YouTube:
https://www.youtube.com/playlist?list=PLLBmpuxE1To4

About the NeuralAdX GEO & AI Search Strategy Podcast

Hosted by Paul Rowe, Founder, Chief Generative Engine Optimisation Officer & CEO of NeuralAdX Ltd.

Evidence-led discussion of Generative Engine Optimisation (GEO), AI search visibility, AI citations, live AI retrieval testing and AI visibility benchmarking.

Official podcast hub:
https://neuraladx.com/geo-ai-search-strategy-podcast/