You’ve heard of Podcast SEO. You’ve probably even tried using AI to “optimize” your podcast. But if your show still isn’t showing up for the right keywords when listeners search your topic, you don’t need more episodes or more downloads to get found. You need to know how to get Apple and Spotify to match you with the right listeners.

That’s why I invited Philip Pape, host of Wits & Weights, to break down how he’s using Podcast SEO to bring more listeners to his show without recording anything new (and started ranking top 5 for key search terms because of it).

If you want to turn your back catalog into a steady stream of new listeners, hit play and let’s dive in.

…

1:02 – How to Make Your Podcast Show Up When Listeners Search for Your Topic

4:20 – Where to Find the Keywords Your Podcast Is Already Ranking For

8:10 – How to Get More Listeners Without Recording Anything New

12:20 – Use AI to Find Your Best Performing Episodes in Minutes (and What to Optimize First)

12:20 – The 3 Places to Put Keywords So Your Podcast Shows Up Top 5 in Search

…

Episode Links:

• Meet Philip Pape: Website | YouTube
• Listen to Philip’s Podcast: Wits & Weights
• See Where Your Podcast Ranks in Search with Ausha (Free Trial)
• Get the Podcast SEO Mastery Course ($50 Off with Code TOP100)
• Book a Call for Done-for-You Podcast SEO with our partner, Resonate Recordings

…

Other Episodes You’ll Love:

• Why Podcast SEO Makes It Easier Than Ever for Niche Shows to Get Discovered
• 3 Podcast SEO Strategies That Increased My Downloads 41%
• 3 Signs Your Podcast SEO Strategy Is Working

…

Got Podcasting Questions? Send them to me here.

Love this show? Say thanks in true podcasting style by leaving a review or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so that it gets found 24/7.

Apply for a spot on the show to get live podcasting help for your show.

Want more podcasting advice? See what I’m testing right now on Substack

...

Special thanks to Resonate Recordings, our exclusive implementation partner for PodLaunch® Accelerator. If you’re podcasting but aren’t seeing listeners, leads, or sales from your show, book a free strategy call to find out what’s not working and how to fix it.

Follow Courtney for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

We all know downloads aren’t the best metric for growing a podcast. And yet we still log into our hosting platform, check our downloads, and use that number to decide if our show is working (or worth continuing).

That’s one of the biggest podcasting mistakes you can make, and the only way to fix it is to start tracking the 4 metrics that show if you’re actually reaching new listeners, keeping them listening, and turning them into leads. (I guarantee you’re not tracking these, and #4 will make you wonder why you didn’t look at this sooner).

If you’re ready to finally know which numbers matter in growing a podcast (and which ones don’t), hit play and let’s dive in.

…

1:02 – Why Downloads Are Lying to You About Your Podcast Growth

5:20 – The 4 Metrics That (Really) Tell You If Your Podcast Is Growing

9:40 – How to Track New Listeners (and Know If You’re Reaching Fresh People)

13:10 – The Engagement Benchmark That Tells You If Listeners Are Actually Staying

16:45 – The One Metric Most Podcasters Aren’t Tracking (and How It Ties to Revenue)

19:05 – What Happens When You Track the Right Metrics for 90 Days

…

Episode Links:

• Get your editing off your plate so you can focus on growing your podcast: Book a call with Resonate Recordings
• See where your podcast ranks in search with Ausha’s SEO tool (free trial)
• Find your unique listener count with PodAnalyst

…

Other Episodes You’ll Love:

• The Truth About Podcast Episode Length (and Why Most Get It Wrong)

…

Got Podcasting Questions? Send them to me here.

Love this show? Say thanks in true podcasting style by leaving a review or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so that it gets found 24/7.

Apply for a spot on the show to get live podcasting help for your show.

Want more podcasting advice? See what I’m testing right now on Substack

...

Special thanks to Resonate Recordings, our exclusive implementation partner for PodLaunch® Accelerator. If you’re podcasting but aren’t seeing listeners, leads, or sales from your show, book a free strategy call to find out what’s not working and how to fix it.

Follow Courtney for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

If people are listening to your podcast, but not clicking your links, joining your list, or buying your stuff, your listener journey is probably missing a few key steps.

Vance Morris spent years behind the scenes at The Walt Disney Company learning how to engineer user behavior, and he’s about to show you how to apply the same audience psychology principles to guide listener action inside your podcast.

If you’re ready to fix the gaps in your listener journey so more people follow your show, become fans, and buy from you, hit play and let’s dive in.

…

2:10 – Audit Your Listener Journey So You’re Not Blocking Listens, Signups, or Sales

9:05 – Train Your Listeners to Click by Building Interaction Into Your Podcast

12:18 – Use Open Loops and Cliffhangers to Hold Attention Through Your Episode

16:40 – The Biggest Reason Why Giving CTAs Feels Awkward

23:11 – Use Deadlines to Increase Follow-Through Without Sounding Pushy

…

Episode Links:

• Meet Vance Morris: Website | LinkedIn
• Listen to Vance’s Podcast: Systematic Magic

…

Other Episodes You’ll Love:

• The Disney Playbook Behind Podcasts Listeners Actually Follow and Come Back To

…

Got Podcasting Questions? Send them to me here.

Love this show? Say thanks in true podcasting style by leaving a review or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so that it gets found 24/7.

Apply for a spot on the show to get live podcasting help for your show.

Want more podcasting advice? See what I’m testing right now on Substack

...

Special thanks to Resonate Recordings, our exclusive implementation partner for PodLaunch® Accelerator. If you’re podcasting but aren’t seeing listeners, leads, or sales from your show, book a free strategy call to find out what’s not working and how to fix it.

Follow Courtney for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

What makes Walt Disney World the one place most people can’t wait to go back to? It’s not the rides, the characters, or the fireworks. It’s how every moment is engineered to guide exactly what Disney wants you to do next.

Vance Morris spent years behind the scenes as a Disney exec learning exactly how they do it, and he’s going to show you the Disney “magic” that’ll help you keep listeners engaged in between episodes, what to say and do in the first 30 seconds so they don’t drop off, and how to guide someone to hit follow and come back for more.

If you want your podcast to be the something listeners act on and not just listen to, hit play and let’s dive in.

…

1:07 – The “Line-ertainment” Principle Disney Uses to Keep People Engaged While Waiting in Line for Hours

6:49 – The Emotional Triggers Disney Builds In to Get People to Take the Next Step

8:11 – The Common Podcasting Mistake That Makes Listeners Drop in the First 30 Seconds

13:03 – Why Your “Podcast Voice” Could Be Contributing to Your Listener Drop-off Rates

15:11 – How to Increase Listener Engagement Between Episode Drops So They Come Back Again and Again

…

Episode Links:

• Meet Vance Morris: Website | LinkedIn
• Listen to Vance’s Podcast: Systematic Magic

…

Other Episodes You’ll Love:

• 5 Underused Podcasting Strategies That Get Listeners to Click, Follow, and Buy

…

Got Podcasting Questions? Send them to me here.

Love this show? Say thanks in true podcasting style by leaving a review or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so that it gets found 24/7.

Apply for a spot on the show to get live podcasting help for your show.

Want more podcasting advice? See what I’m testing right now on Substack

...

Special thanks to Resonate Recordings, our exclusive implementation partner for PodLaunch® Accelerator. If you’re podcasting but aren’t seeing listeners, leads, or sales from your show, book a free strategy call to find out what’s not working and how to fix it.

Follow Courtney for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

85% of podcast hosts are publishing on the most crowded day of the week, which makes it harder for their show to get seen when a new episode drops. I’m breaking down two truths and a lie about when to release your episodes, why consistency isn’t the key to growing a podcast, and why publishing episodes doesn’t mean people will find them. You’ll also learn the simple way to choose a release day that gives your show a better chance of being seen.

If you want to give your podcast a real shot at getting found, hit play and let’s dive in.

...

1:02 – What Most Podcasting Advice Gets Wrong About Episode Timing

3:05 – Where to Get Podcasting Advice That Isn’t Generic

10:07 – Why Consistency Builds Trust (But Won’t Grow Your Podcast)

12:30 – Why Publishing Episodes Doesn’t Mean People Will Find Them

14:50 – How to Choose the Best Release Day in Your Category

16:13 – One Simple Way to Improve Your Podcast’s Visibility This Week

...

Episode Links:

• See Where Your Podcast Ranks in Search with Ausha (Free Trial)

...

Other Episodes You'll Love:

• The Truth About Podcast Episode Length (And Why Most Get It Wrong)

...

Got Podcasting Questions? Send them to me here.

Love this show? Say thanks in true podcasting style by leaving a review or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so that it gets found 24/7.

Apply for a spot on the show to get live podcasting help for your show.

Want more podcasting advice? See what I’m testing right now on Substack

...

Special thanks to Resonate Recordings, our exclusive implementation partner for PodLaunch® Accelerator. If you’re podcasting but aren’t seeing listeners, leads, or sales from your show, book a free strategy call to find out what’s not working and how to fix it.

Follow Courtney for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

Most podcasters are using CTAs in their episodes and still getting zero clicks, signups, or sales. It’s not because CTAs don’t work. It’s because they’re placed at the wrong time, in the wrong spot, and said in a way listeners ignore.

If you’re wondering where CTAs belong (and where they KILL listener engagement), how to time them so listeners don’t get ad fatigue, and what to say so they feel like part of the content and not a random commercial for Better Help, hit play and let’s dive in.

…

4:30 – Where CTAs Actually Belong in Your Episode (And Where They Kill Engagement)

7:05 – How Many CTAs to Include Without Causing Ad Fatigue

10:20 – The 4 Types of CTAs and When to Use Each One

14:10 – How to Structure a CTA So People Actually Click, Sign Up, and Buy

21:10 – How to Know What’s Working (and What’s Not) in Your Podcast CTAs

…

Recommended Ad Framework:

• [introduce problem]
• [bigger problem it creates]
• [what they've done to fix]
• [why it hasn't worked]
• [what they need to do instead]
• [your solution]
• [CTA]

…

Other Episodes You’ll Love:

• Are Sponsorships Worth the Effort for Small Shows?
• Steal My High-Converting Episode Framework

...

Got Podcasting Questions? Send them to me here.

Love this show? Say thanks in true podcasting style by leaving a review or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so that it gets found 24/7.

Apply for a spot on the show to get live podcasting help for your show.

Want more podcasting advice? See what I’m testing right now on Substack

...

Special thanks to Resonate Recordings, our exclusive implementation partner for PodLaunch® Accelerator. If you’re podcasting but aren’t seeing listeners, leads, or sales from your show, book a free strategy call to find out what’s not working and how to fix it.

Follow Courtney for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

Most podcasters think AI speeds things up, when in reality they’re spending more time fighting with the AI and fixing what it writes.

Podcast systems expert Joe Casabona is here to show you the one warning sign you’ve become too reliant on AI and how it’s making you 9% dumber (according to the WSJ). Plus the 3-question test that reveals when AI is helping your workflow or when task automation is the smarter tool to use instead.

If you’re tired of wrestling with AI just to sound like yourself again, hit play and let’s dive in.

...

1:30 – Where AI Actually Costs You More Time Than It Saves

8:20 – One Warning Sign That Tells You If You’ve Become Too Reliant on AI

12:30 – How AI Turns Simple Tasks Into More Work in 3 Ways

16:25 – Why AI Is the Wrong Tool for Tasks Automation Should Handle

24:01 – The 3 Questions That Tell You Where AI Is Worth Using (or Not)

...

Episode Links:

• Meet Joe Casabona: Website | LinkedIn
• Listen to Joe’s Podcast: Streamlined Solopreneur
• Read Joe’s Blog: The 3 Question Test for Using AI Effectively
• Save 12 Hours a week with Joe's Podcast Automation Planners

...

Other Episodes You’ll Love:

• Is AI Making Your Podcast Easier to Skip?

...

Got Podcasting Questions? Send them to me here.

Love this show? Say thanks in true podcasting style by leaving a review or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so that it gets found 24/7.

Apply for a spot on the show to get live podcasting help for your show.

Want more podcasting advice? See what I’m testing right now on Substack

...

Special thanks to Resonate Recordings, our exclusive implementation partner for PodLaunch® Accelerator. If you’re podcasting but aren’t seeing listeners, leads, or sales from your show, book a free strategy call to find out what’s not working and how to fix it.

Follow Courtney for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

Most creators are using AI podcasting tools in a way that hurts their podcast’s credibility without even realizing it.

Podcast systems expert Joe Casabona is breaking down what listeners pick up on when you use AI in your podcast content, why "sounding more polished" doesn’t always lead to better engagement or listener action, and exactly where to draw the line so the AI you're using to make your show better doesn't become the reason people skip it.

If you want listeners to trust what they hear from you (and take action on your episodes), hit play and let’s dive in.

...

2:11 – The Real Risk of Assuming That AI Makes Your Podcast Better

9:53 – What Listeners Pick Up On When Your Thinking Is Outsourced

13:21 – The Difference Between Using AI to Refine vs Replace Your Ideas

15:13 – What Listeners Actually Connect With That AI Can’t Recreate

18:59 – Where to Draw the Line So AI Doesn’t Hurt How Listeners Respond to Your Podcast

...

Episode Links:

• Meet Joe Casabona: Website | LinkedIn
• Listen to Joe’s Podcast: Streamlined Solopreneur
• Read Joe’s Blog: When to Bring in AI (and When Not To)
• Save 12 Hours a week with Joe's Podcast Automation Planners

...

Other Episodes You’ll Love:

• Where AI Wastes More Time Than It Saves in Your Podcast (3 Questions to Ask)

Got Podcasting Questions? Send them to me here.

Love this show? Say thanks in true podcasting style by leaving a review or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so that it gets found 24/7.

Apply for a spot on the show to get live podcasting help for your show.

Want more podcasting advice? See what I’m testing right now on Substack

...

Special thanks to Resonate Recordings, our exclusive implementation partner for PodLaunch® Accelerator. If you’re podcasting but aren’t seeing listeners, leads, or sales from your show, book a free strategy call to find out what’s not working and how to fix it.

Follow Courtney for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.