You’ve heard of Podcast SEO. You’ve probably even tried using AI to “optimize” your podcast. But if your show still isn’t showing up for the right keywords when listeners search your topic, you don’t need more episodes or more downloads to get found. You need to know how to get Apple and Spotify to match you with the right listeners.

That’s why I invited Philip Pape, host of Wits & Weights, to break down how he’s using Podcast SEO to bring more listeners to his show without recording anything new (and started ranking top 5 for key search terms because of it).

If you want to turn your back catalog into a steady stream of new listeners, hit play and let’s dive in.

…

1:02 – How to Make Your Podcast Show Up When Listeners Search for Your Topic

4:20 – Where to Find the Keywords Your Podcast Is Already Ranking For

8:10 – How to Get More Listeners Without Recording Anything New

12:20 – Use AI to Find Your Best Performing Episodes in Minutes (and What to Optimize First)

12:20 – The 3 Places to Put Keywords So Your Podcast Shows Up Top 5 in Search

…

Episode Links:

• Meet Philip Pape: Website | YouTube
• Listen to Philip’s Podcast: Wits & Weights
• See Where Your Podcast Ranks in Search with Ausha (Free Trial)
• Get the Podcast SEO Mastery Course ($50 Off with Code TOP100)
• Book a Call for Done-for-You Podcast SEO with our partner, Resonate Recordings

…

Other Episodes You’ll Love:

• Why Podcast SEO Makes It Easier Than Ever for Niche Shows to Get Discovered
• 3 Podcast SEO Strategies That Increased My Downloads 41%
• 3 Signs Your Podcast SEO Strategy Is Working

…

Got Podcasting Questions? Send them to me here.

Love this show? Say thanks in true podcasting style by leaving a review or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so that it gets found 24/7.

Apply for a spot on the show to get live podcasting help for your show.

Want more podcasting advice? See what I’m testing right now on Substack

...

Special thanks to Resonate Recordings, our exclusive implementation partner for PodLaunch® Accelerator. If you’re podcasting but aren’t seeing listeners, leads, or sales from your show, book a free strategy call to find out what’s not working and how to fix it.

Follow Courtney for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

We all know downloads aren’t the best metric for growing a podcast. And yet we still log into our hosting platform, check our downloads, and use that number to decide if our show is working (or worth continuing).

That’s one of the biggest podcasting mistakes you can make, and the only way to fix it is to start tracking the 4 metrics that show if you’re actually reaching new listeners, keeping them listening, and turning them into leads. (I guarantee you’re not tracking these, and #4 will make you wonder why you didn’t look at this sooner).

If you’re ready to finally know which numbers matter in growing a podcast (and which ones don’t), hit play and let’s dive in.

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1:02 – Why Downloads Are Lying to You About Your Podcast Growth

5:20 – The 4 Metrics That (Really) Tell You If Your Podcast Is Growing

9:40 – How to Track New Listeners (and Know If You’re Reaching Fresh People)

13:10 – The Engagement Benchmark That Tells You If Listeners Are Actually Staying

16:45 – The One Metric Most Podcasters Aren’t Tracking (and How It Ties to Revenue)

19:05 – What Happens When You Track the Right Metrics for 90 Days

…

Episode Links:

• Get your editing off your plate so you can focus on growing your podcast: Book a call with Resonate Recordings
• See where your podcast ranks in search with Ausha’s SEO tool (free trial)
• Find your unique listener count with PodAnalyst

…

Other Episodes You’ll Love:

• The Truth About Podcast Episode Length (and Why Most Get It Wrong)

…

Got Podcasting Questions? Send them to me here.

Love this show? Say thanks in true podcasting style by leaving a review or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so that it gets found 24/7.

Apply for a spot on the show to get live podcasting help for your show.

Want more podcasting advice? See what I’m testing right now on Substack

...

Special thanks to Resonate Recordings, our exclusive implementation partner for PodLaunch® Accelerator. If you’re podcasting but aren’t seeing listeners, leads, or sales from your show, book a free strategy call to find out what’s not working and how to fix it.

Follow Courtney for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

If people are listening to your podcast, but not clicking your links, joining your list, or buying your stuff, your listener journey is probably missing a few key steps.

Vance Morris spent years behind the scenes at The Walt Disney Company learning how to engineer user behavior, and he’s about to show you how to apply the same audience psychology principles to guide listener action inside your podcast.

If you’re ready to fix the gaps in your listener journey so more people follow your show, become fans, and buy from you, hit play and let’s dive in.

…

2:10 – Audit Your Listener Journey So You’re Not Blocking Listens, Signups, or Sales

9:05 – Train Your Listeners to Click by Building Interaction Into Your Podcast

12:18 – Use Open Loops and Cliffhangers to Hold Attention Through Your Episode

16:40 – The Biggest Reason Why Giving CTAs Feels Awkward

23:11 – Use Deadlines to Increase Follow-Through Without Sounding Pushy

…

Episode Links:

• Meet Vance Morris: Website | LinkedIn
• Listen to Vance’s Podcast: Systematic Magic

…

Other Episodes You’ll Love:

• The Disney Playbook Behind Podcasts Listeners Actually Follow and Come Back To

…

Got Podcasting Questions? Send them to me here.

Love this show? Say thanks in true podcasting style by leaving a review or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so that it gets found 24/7.

Apply for a spot on the show to get live podcasting help for your show.

Want more podcasting advice? See what I’m testing right now on Substack

...

Special thanks to Resonate Recordings, our exclusive implementation partner for PodLaunch® Accelerator. If you’re podcasting but aren’t seeing listeners, leads, or sales from your show, book a free strategy call to find out what’s not working and how to fix it.

Follow Courtney for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.