『Insider Interviews: Media and Marketing Pros』のカバーアート

Insider Interviews: Media and Marketing Pros

Insider Interviews: Media and Marketing Pros

著者： E.B. Moss
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概要

 Media, Marketing, Advertising and Entertainment executives give an insider’s view of the business of the industry. Compelling conversations on creating TV, advertising, audio, research and more, with host, E.B. Moss.© 2019-2024 E.B. Moss and Moss Appeal マーケティング マーケティング・セールス 社会科学 経済学
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  • Changing Perceptions in CTV Advertising: Insights from Premion’s Blake Hebert

    Changing Perceptions in CTV Advertising: Insights from Premion’s Blake Hebert
    2026/03/09
    CTV advertising may come with its share of acronyms and moving parts, but about 70% of advertisers say they plan to increase their investment in it, according to the latest industry survey from Premion. Blake Hebert, Premion’s Sr Dir. of Publisher Operations, isn’t surprised by that momentum. But he also knows marketers still face challenges like complexity. In Ep. 49, he talks about where the medium stands today—and how Premion is helping simplify the path for local and mid-market advertisers. Blake, who just welcomed baby #2, returned to work to help introduce Premion’s baby #4 — that latest CTV survey done with Advertiser Perceptions. And no one’s crying about this one: only 1% of respondents said they expect to decrease their CTV budgets. With a rare perspective from being hands on across the buy side and sell side, from agency life at RPA to roles at Hulu and SpotX/Magnite, Blake now has a front-row seat to what’s coming from publishers and platforms. He shares those insights back with internal teams and advertisers to make the CTV landscape easier to navigate. And with us in this conversation. What advertisers are learning, and what Blake explains particularly well, is that success in CTV isn’t just about shifting dollars into streaming. It’s about understanding how consumers actually watch content today. He was spot on: “Consumers don’t decide to watch linear or stream; they just watch…. And they’re not just in one place. I’ll watch Amazon Prime and then flip back over to my Hulu app.” So, advertisers have to be spot on everywhere, too, which is exactly why marketers are increasingly planning around “total TV” or converged video strategies instead of separating traditional television and streaming into different buckets. Of course, this new world can feel like a maze. Fragmentation, walled gardens, and measurement challenges are still very real issues. Blake walks us through how platforms like Premion try to simplify that complexity by aggregating inventory across multiple streaming partners and layering in data that helps advertisers reach audiences efficiently. They’re especially focused on supporting local and mid-market advertisers who can now enjoy similar strategies and tactics as the big holding company agencies. Another takeaway is about targeting. In digital advertising, the instinct is often to target audiences down to the smallest possible segment. But Blake makes the case that hyper-targeting can sometimes backfire, or just lose some efficiency, especially in smaller geographic markets. His advice? Balance precision with scale. If you pile on too many audience filters, you may end up shrinking your available audience more than you intended. We also spend time talking about a topic that seems unavoidable in every media conversation right now: AI. Blake’s view is pragmatic and optimistic, particularly for local advertisers who may not have access to large creative or analytics teams. So, he says: “The sooner you can embrace it and understand how to use it as a tool, the better you’ll be in the long run.” In fact, he sees #AI helping smaller businesses build creative, optimize campaigns, and generate insights in ways that used to require a lot more resources. But, like taking on CTV, the world has changed! We also touch on a few trends that may shape the next phase of CTV advertising, like the growing importance of live sports in streaming environments to new opportunities emerging around gaming and smart TV engagement. The good news for me? Blake called in from his hometown of Austin, which is the home of SXSW. Pair that with his work as president of the local Austin chapter of the American Advertising Federation and I may be very well connected for the GSD&M party and more! I know people who know people. And now we all know a little more about CTV. To keep up with the fast-changing world of TV advertising, get the insider scoop in 30 minutes flat on what’s working in CTV right now and how Premion’s putting it to work. Key Moments 0:00 Changing Perceptions in CTV Advertising: Episode overview 0:41 Buy side to sell side: why Blake’s perspective on CTV is different 2:00 Premion’s edge: simplifying CTV for local advertisers 3:44 The headline stat: 70% growing CTV budgets — only 1% cutting 5:23 Why “linear vs. streaming” is the wrong question 7:26 Curation explained: smarter than the old ad-network model 12:02 Walled gardens don’t contain consumers — and that matters 15:00 AI as an equalizer for under-resourced local advertisers 18:00 The targeting trap: how over-targeting shrinks your audience 21:02 Live sports and more new opportunities 26:09 AAF Austin Shoutout Connect with Blake Hebert and Premion Download the Advertiser Perceptions 2026 Survey Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://...
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    14 分
  • Keeping Humans in Machines – POVs on AI from Baratunde Thurston and Terry Rice

    Keeping Humans in Machines – POVs on AI from Baratunde Thurston and Terry Rice
    2026/03/04
    This bonus episode of Insider Interviews: With Media & Marketing Pros came together super spontaneously at On Air Fest in Brooklyn, where podcasters, creators, and technologists gathered recently to talk about the future of audio and, no spoiler alert, the future of AI. After a keynote session that talked about living WITH machines by keeping humanity present I had to grab Baratunde Thurston and Terry Rice to keep talking about how creators, entrepreneurs, (and parents) are navigating exactly that. Both of these conversations landed on the same core idea as my previous episode with Jack Myers: The real differentiator won’t be the machines—it’ll be the humans using them. Baratunde Thurston, author, speaker, comedian, and “thought leader of interdependence,” has been thinking about this balance for years and created his podcast Life with Machines to really explore that. As he asks: How do we live well with technology, instead of just enduring it? Living Well with Tech per Baratunde He’s experimenting with AI directly in his own creative process—even creating an AI character named “Blair” as a kind of co-producer on his show. But he’s also clear that there’s a line between assistance and authorship. #AI can help with research, feedback, or execution. But the deeper creative work, like ideas, voice, perspective, still needs to come from a human. “There’s something slower and messier about crafting things yourself—but there’s also a pride of creativity that I want to maintain.” Baratunde, and not surprisingly after him Terry Rice, also raised an issue that’s only going to become more important: authenticity. As generative AI content becomes harder to identify, the industry may need new ways to verify that a real person is behind what we’re seeing, hearing, or reading. Some technologists are already exploring ideas like “proof of humanity.” But Baratunde’s take was refreshingly simple: “I think the thing we’re going to trust the most is this: I feel you. We’re sharing the same air.” (He grabbed my arm to illustrate, saying “THIS is what matters.”) In other words, real-world presence and connection may become even more valuable in a digital ecosystem increasingly filled with synthetic content. My second conversation was with Terry Rice, entrepreneur, speaker, and host of The Signal, a podcast designed to help entrepreneurs cut through the noise and focus on practical strategies for growing their businesses. Terry uses AI in his own workflow, like generating prep guides before interviews (which I wish I had done for these spontaneous chats!) or organizing research. He also got so inspired by his kids that he built a way to help parents, with a way to build their own app for their kids! Trust me, you have to listen and hear what he did. But he made an important distinction: the value isn’t letting AI do all the thinking. It’s knowing what good looks like. “The real skill isn’t producing every answer yourself—it’s recognizing when something is good and when it isn’t.” That was one of those lightbulb emoji comments. It’s also a mindset that he’s already teaching his kids. In fact, his ten-year-old daughter summed it up in a way that might be the most useful rule for all of us navigating AI right now: “It’s okay to fight with AI.” Out of the mouths of (this generation’s) babes. Question it. Push back. Refine the answer. Through lines? AI will absolutely change how content gets made and how businesses operate. But creativity, judgment, curiosity—and yes, a little humanity—are still very much part of the equation. And for now at least, that’s something machines can’t replicate. (But props to Chat GPT for helping me summarize some of this brilliance!) Key Moments: 01:36 – Baratunde Thurston on the philosophy behind Life with Machines02:40 – Experimenting with AI as a co-producer03:20 – Where creators should draw the line with AI06:43 – The emerging concept of “proof of humanity”07:55 – Why physical presence may matter more in an AI world10:13 – Should AI try to imitate humans?11:10 – Could real human experiences become a luxury?12:18 – AI’s environmental impact and future possibilities 15:54 – Build With Them AI Parenting 17:18 – A Brand Marriage: The Signal and Fiverr 19:54 – Vulnerability Builds Trust 22:47 – No Guilt Using LLMs 23:52 – Teaching Kids to Challenge AI Connect With: Baratunde Thurston — Author, comedian, cultural thought leader; host of Life with Machines Podcast Terry Rice — Journalist, entrepreneur; host of The Signal and founder of Build With Them On Air Fest Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://...
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    13 分
  • Why Humanity is Media’s Edge in an AI World

    Why Humanity is Media’s Edge in an AI World
    2026/02/25
    Jack Myers has been sharing observations and insights about media longer than some platforms have even existed. I used to study his “Jack Myers Report,” when I started in cable and it was actually the first faxed newsletter. Then fast forward a decade or two and I became the first Managing Editor of Jack’s next successful communications platform: Media Village! Its thousands of articles, interviews, and executive insights now serve as a living history of the business. That was where I created my first podcast…and fast forward another decade and Jack has his own podcast now, too… and has authored some seven books! But DON’T fast forward through this half hour of gems from Jack that will inform and inspire you about how we may not really BE in a “technology-first era.” Jack acknowledges he can relate to Don Quixote as some might think he’s “tilting at windmills” in fighting the perception that humanity will prevail in our tech-focused world. Why? Because Jack has seen and understands the through line of it across generational changes…and as a strategy. In this episode — and in fact in his own show with Tim Spengler, called Lead Human — we talk about what it means to be “human first” in a technology-accelerated era. We topline what empathetic leadership, performance culture, and how organizations are recalibrating as they navigate AI. He and Tim go deep on those topics, so check it out. In what Jack calls a human-recalibrated era, he’s seeing a shift from “people first” as a cultural slogan to “people first” as a performance strategy — embedded into compensation, collaboration models, and operating systems. “It’s not about how much content we produce, but how thoughtfully we decide what deserves to exist and be amplified.” But now that we’re both in podcasting how does this Media Ecologist see it as a business model? He explains the tension between programmatic advertising and authenticity, and why speed — in content, in media, in AI — may be the most overrated metric in the room. Early podcasting days at MediaVillage And yes, we cover his latest reinvention: a historical fiction novel, a forthcoming science fiction trilogy, and what writing fiction reveals about understanding the human condition. At the end, I ask Jack what he hopes the media industry embraces more of — and less of — in the years ahead. His answer is less sentimental than you might expect, and more structural than most pundits are willing to articulate. This conversation spans decades of media evolution — from fax machines to AI voice replication — but it ultimately comes down to one idea: Speed without judgment is just noise. Key Highlights: 01:34 – What “human first” really means in media. 02:17 – Just the fax… the start of tracking generational shifts. 05:18 – Media Village: The house that Jack built – on relationships and thought leadership 09:44 – How good listening led to a podcast — first for E.B., now for Jack 12:02 – Launching a leadership podcast in the AI era and how empathy is a performance strategy 19:32 – Technology-first or a time for human recalibration. 23:50 – The future of podcast monetization 28:32 – His pivot to fiction (or is it?!) in The Kissinger Conspiracy 32:17 – Media’s inflection point. More responsibility. Less addiction to speed. Think ecosystem — not silos. Connect with Jack Myers: Jack Myers The Jack Myers Report Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews Substack: Moss Hysteria Please follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar!: https://buymeacoffee.com/mossappeal! THANK YOU for listening!
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    1分未満
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