『Insider Interviews: Media and Marketing Pros』のカバーアート

Insider Interviews: Media and Marketing Pros

Insider Interviews: Media and Marketing Pros

著者： E.B. Moss
無料で聴く

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 Media, Marketing, Advertising and Entertainment executives give an insider’s view of the business of the industry. Compelling conversations on creating TV, advertising, audio, research and more, with host, E.B. Moss.© 2019-2024 E.B. Moss and Moss Appeal マーケティング マーケティング・セールス 社会科学 経済学
エピソード
  • POV: Possible! Media & Marketing Working Together Is Cool

    POV: Possible! Media & Marketing Working Together Is Cool
    2026/05/05
    If you’ve ever felt like your marketing stack is more of a marketing pile, like siloed channels, disconnected metrics, and a different agency for every platform, this conversation with Zack Dugow is for you. At the fourth annual POSSIBLE Conference in Miami I built a mini-series of four Insider Interviews episodes I’m calling “POV: Possible,” kicking off with Zack , the founder and CEO of The Cool Company. (Yes, that’s the actual name. BUT, COOL is actually an acronym — more on that in the episode.) What is truly cool is that this company is based on four acquired ad tech companies, integrated into a single AI-powered platform: They build your ad creative, buy your media across every channel, and continuously optimize for business goals or outcomes. No siloes. One system, one goal, one cool company. And, Zack illustrates the how and why in my segment called, “Pitch Me. Pinch Me.” Spoiler alert (unless you were at Possible and saw it from SalientMG’s Innovation Stage!): Zack sharesa a compelling case study from National Veterinary Associates where his team ran a head-to-head test against a human media trading team. Same budget, same time period. The result? 289% more phone calls and appointments. The reason? While a skilled human team might make 70 campaign changes in a week, theri CoolAI made over 8,600 in two weeks. As Zack put it: “What human is gonna log in, take 20 minutes to make a change that improves something one one-thousandth of a percent? But micro-gains compound fast.” More human side? You’ll learn about his dog, Barry (listen why he’s named that!), and Zack’s appreciation for Padel (pah-DEL?!) But, we also got into the measurement mess that’s plaguing the human industry right now. Zack’s universal advice? Always ask how your attribution is actually being calculated, and sanity-check it against your own internal numbers. “Ultimately, at the end of the day, you should be looking at your own internal business metrics. If you’re a restaurant, it’s like, how many entrees did I sell?” And when it comes to AI being overhyped? Zack, of course, doesn’t think so. But he does think we’re just now crossing from “faster and cheaper” into “actually better.” Proof point? He makes the case that the beauty of automation is its range: the same platform that optimizes campaigns for a national airline can do the same for a local car wash, with no ad expertise required. The playing field is leveling, and the implications for marketers at every scale are hard to ignore. Key Moments 0:01:25 — What the Cool Company actually does under one AI platform 0:03:49 — What COOL stands for: More than a name; a philosophy. 0:06:08 — The Proof Point: A case study that pit AI-driven campaign management against a human trading team 0:07:04 — Why micro-optimizations at AI scale compounds gains humans can’t replicate 0:09:00 — Attribution truth talk 0:10:19 — The Channel Budget Trap: Why siloing budgets by platform (TikTok, search, display) limits performance vs unified goal-setting 0:11:13— The Human Side: Meet Barry, Zack’s co-pilot, and the most Game of Thrones-named dog in ad tech 0:12:49 — Is AI Overhyped? Zack’s take on where AI is in its evolution 0:15:06 — AI and Jobs…and what roles will matter most. Connect with: The Cool Company Zack Dugow SalientMG Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews If you enjoyed this episode, follow Insider Interviews on @YouTube, @Apple or @Spotify or your favorite app, AND please share with another smart business leader, and leave a comment, a like … or a tip in my jar!: https://buymeacoffee.com/mossappeal!
    続きを読む 一部表示
    9 分
  • How TV is Winning Attention in the IRL Atmosphere

    How TV is Winning Attention in the IRL Atmosphere
    2026/04/21
    You know those screens at a bar or gym that catch your eye and actually make you pay attention in a noisy environment? Chances are you’ve seen Atmosphere TV. So, I spoke with the company’s Chief Revenue Officer, Ryan Spicer, to find out how they’re managing to capture and confirm attention, and why it’s one of the most interesting ad-supported media plays happening right now. Ryan came up through Viacom and Turner, but his real origin story starts on a soccer pitch. (Yes, I asked him about going from the pitch to the TV pitch — and yes, he’s stealing that line.) But apropos to our conversation he walked away from established media for a startup bet on a simple but brilliant insight: nobody ever walked into a bar and asked them to put on a muted episode of Law & Order. Atmosphere was built to fix that. We get into the full value proposition of “TV for your eyes, not for your ears” that’s made in three-minute, visually arresting loops across 30 channels. He scored a win in my first “Pitch Me. Pinch Me.” segment, doing a great job explaining how they’re capturing 10 million viewers a night in their built for OFF-the-couch moments. His “pitch” was backed up by Media Science that did an eye-tracking study to deliver proof points. I was intrigued enough by that to put them in an article I wrote recently for MediaVillage. You’ll learn how their targeting capability can geo-fence an ad to within seven miles of a retail location, and why their timing. Hint: Ryan explains this era as The Great Reconnection, with people actively seeking out more in-person experiences after years of heads-down, hyper-personalized digital isolation. Ryan also gives brands some real, practical advice on creative — what works, what works better, and why the bucket debate (is this CTV? is this OOH?) is the wrong conversation entirely. It’s an upbeat 30-minutes that even explains Ryan’s appreciation for Turkish food. But another reason to listen? You might get the Insider’s scoop on their next strategic move. (Okay, it has to do with why Atmosphere is a natural fit within retail media networks since they’re reaching consumers who are already out and already deciding, not just browsing from the couch.) Key Moments: 00:00 – From the pitch to the TV pitch 00:27 – What is Atmosphere TV? CTV IRL explained 02:38 – 60,000 bars, restaurants, and gyms can’t be wrong 03:06 – Ryan’s origin story: from pro soccer to chasing a feeling 09:02 – Debut of the “Pitch Me. Pinch Me.” segment 10:06 – The founding insight: nobody asked a bar to show a muted Law & Order 12:00 – Geo-targeting within 7 miles of a retail location 12:57 – The Great Reconnection: why people are seeking out in-person experiences 15:00 – Channels built for off-the-couch environments 15:45 – Proof of concept: why distracted bar crowds are actually watching and MediaScience results 17:43 – Creative advice: what works and what works better 21:10 – Measurement: foot traffic, receipt data, ROAS and case studies 24:25 – The bucket debate: stop asking if it’s CTV or OOH 25:30 –Atmosphere’s next strategic move 29:29 – Best coaching advice for work or team work Connect with Ryan Spicer and Atmosphere TV LinkedIn: https://www.linkedin.com/in/ryan-spicer-8189b43/ Instagram: https://www.instagram.com/atmospheretv/ Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews If you enjoyed this episode, follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar!: https://buymeacoffee.com/mossappeal!
    続きを読む 一部表示
    16 分
  • Women Building the Future of Media: She-Cam Sessions from SXSW

    Women Building the Future of Media: She-Cam Sessions from SXSW
    2026/03/25
    Podcasting got a seat at the grown-up’s table at South by SouthWest for the first time, smack in middle of Women’s History Month. So Insider Interviews captured content from three women also making strides in media, during Podcast Movement Evolutions. I spoke with these media powerhouses at The Podcast Academy / Sounds Profitable co-sponsored booth to talk about building: businesses, communities, the future of media itself…and building up women everywhere. Learn from: the co-founder of a startup modernizing how print and out-of-home are bought and sold,a global communications CEO who has built her career on making messaging move people,and one of the new forces behind podcasting’s growing presence itself. Mach on Modernizing “Premium” Media for a New Era Beth Mach, Co-Founder & COO of Spacely Media, introduces the first transactional marketplace for premium media — giving print, out-of-home, and venue advertising the digital infrastructure it’s never had. “Buying in those channels today still looks like it did 20 years ago — lots of PDFs, lots of phone calls. Spacely closes that gap.” Their platform replaces friction with functionality, and dashboards instead of PDFs. Like Neil Vogel, in my recent episode with the People, Inc. CEO, Mach is bullish on magazines and makes the case for why brands are coming back to these channels. She also explains why credibility wins the room when you’re raising money. It shouldn’t be different as a female founder. But… “Every founder meets skepticism. When you are female, it adds another layer — especially when the room has historically looked a little different.” — Beth Mach Lund on Messaging to and for Humans Wendy Lund, Global CEO of Allison Worldwide and returning Insider Interviews guest (exactly one year later!), reflects on her path from women’s health advocacy to leading a global agency — and what she’s building now. Her path ran from a master’s in women’s history to nonprofit marketing, to running a global agency. With her move to Global CEO of Allison Worldwide and Vice Chair of health at parent company Stagwell, Wendy described her enthusiasm for Allison’s strengths, across campaigns, media/influencer, and experiential. She reinforces the importance of listening, purpose-driven work, and addressing ongoing inequities in women’s health and mental health. “My favorite value has always been belonging. Do your customers feel like they’re part of something? To me, that is so sticky.” Her advice for building brand love in a fragmented media world is deceptively simple: be real, and build belonging. She’s also clear-eyed about the disconnect between how much we talk about innovation — and how much attention women’s health actually gets: “AI is on the tip of everybody’s tongue — but at the end of the day, it’s also steeped in emotion. And we’re 51% of the population. That means we should get 51% of the attention.” — Wendy Lund DeMellier Sounds Like an Inspiration Molly DeMellier, Head of Communications at Sounds Profitable, gives an insider’s scoop on the organization helping shape podcasting’s growing presence at SXSW and beyond. She points to the combined strengths of the co-founders: Bryan Barletta’s (“terrifying”) encyclopedic industry brain and Tom Webster’s research engine, along with her own expanding role shaping panel strategy, supporting retainer clients, and helping partners amplify their stories. Molly describes Sounds Profitable place in podcasting as building community and connection through events, networking, research, and partner support, emphasizing that “Podcasting is really taking off and it’s the people that power it.” But, noting the industry’s representation gap, takes her role seriously when working on events like Podcast Movement, pondering “who do I put on stage that’s going to inspire that next person” to know they can see themselves podcasting. And she closes with something that sticks: her belief that women shouldn’t have to choose between a career and a family — and why she’s determined to make sure the next generation sees women in power. “A big fear I have is that women will leave professions not by choice, but by force. And my biggest fear is what about the children who see their mom who didn’t have a choice?” — Molly DeMellier This is Episode 50 in Season 2. I think it sounds like a milestone worth celebrating. Key Moments & Time Codes 00:00 — How Podcast Movement Evolutions made its first-ever appearance at SXSW 00:53 — Beth Mach explains why Spacely calls it premium media — and why that reframe matters for the industry 04:50 — Beth explains how buying a print ad in 2025 still works the way it did 20 years ago — and how Spacely is finally changing that 09:40 — Why print titles that shut down years ago are quietly relaunching — and what that signals for brands 14:55 — On ...
    続きを読む 一部表示
    19 分
まだレビューはありません