『Insider Interviews with E.B. Moss』のカバーアート

Insider Interviews with E.B. Moss

Insider Interviews with E.B. Moss

著者： E.B. Moss
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 Media, Marketing, Advertising and Entertainment executives give an insider’s view of the business of the industry. Compelling conversations on creating TV, advertising, audio, research and more, with host, E.B. Moss.© 2019-2024 E.B. Moss and Moss Appeal マーケティング マーケティング・セールス 社会科学 経済学
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  • The Reinventionists: Doug Olson & David Adler on Personal & Publishing Evolutions

    The Reinventionists: Doug Olson & David Adler on Personal & Publishing Evolutions
    2025/09/05
    How can mentoring lead to a whole new career? How do dinner conversations and AI come together to drive entrepreneurship? How are some people changing the world as they change gears? Talk about REINVENTION! Well, I did. Meet two more honorees of the Folio: awards named to the Hall of Fame, in this "two-fer" episode on Doug Olson and David Adler, both of whom have gone from being presidents of publishing companies to reinventing themselves...and parts of the industry. First up: Doug Olson. Doug went from a career in the tech side to the publishing side, ultimately running Meredith Magazines (think: "Time," "People," "Better Homes & Gardens"...) to NOW hangin’ with the digital natives doing bling-meets-social media, as Co-CEO of "Bomb Party," with its TikTok-famous jewelry reveals! Bet you didn't see THAT coming. Creating Partnerships He discusses the evolution of Meredith, its major acquisitions, the partnership he headed with Walmart, and how Meredith navigated its own transition -- adding digital to print media. "Reveals" on TikTok Doug also describes his transition to #BombParty, a thriving and unique jewelry company that uses social media to engage customers. Then there's David Adler. I cannot even keep track of all the ways David has reinvented himself: from launching a magazine on DC society back in the 70s, which he sold 10 years later for a handy profit -- and is now turning those archival images into songs and content! I kid you not. But wait, there's more. He helmed big PR shops, but is perhaps best know for founding one of the best magazines on events, called "BizBash." And now? SO MUCH -- from recently launching an online events mag, "GatheringPoint.news" to yet another startup. gatheringoint.news He highlights how he is an unabashed #AI acolyte and explains how it has revolutionized his latest ventures, supporting creative storytelling and increased efficiency. But David is also stopping to smell "The Roses", making the most of his author father's legacy by helping enable that current box office hit! from "The Roses" Like roses themselves, these guests exemplify the concept of 'perennials,' described by David as individuals who continuously evolve and remain curious, regardless of generational labels. Their stories illustrate the importance of adaptability, lifelong learning, and embracing new technologies in media or just for mental well-being! KEY MOMENTS: 00:00 Meet Doug Olson and David Adler 02:44 Doug Olson: From Tech to Media Mogul to... 05:36 The Better Homes & Gardens / Walmart Omnichannel Strategy 08:03 The Future of Print Publications 11:20 Golfing or Jewelry? Doug Olson's New Venture: Bomb Party 14:56 David Adler: A Perennial Journey Through Media 19:55 Adler on AI and Innovation 24:09 Washington Insider, A Big Screen Legacy and MORE Current Projects Please add a "like" or share this episode to encourage MORE "reinventionists!" And see you at the Folio: Hall of Fame 10/6. Here's Doug's info: LinkedIn Bomb Party Here's David's info: LinkedIn Managing Director- Living Room Labs (start-up) Founder- BizBash www.bizbash.com Author- Harnessingserendipity.com Partner- AdlerEntertainmentTrust.com Owner- Dossierhistoricalphotos.com Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews If you enjoyed this episode, follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar to help me tip my producer, Jim Mullen!: https://buymeacoffee.com/mossappeal!
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    15 分
  • Innovations in Audio: Interactive Podcasts from Pantheon!

    Innovations in Audio: Interactive Podcasts from Pantheon!
    2025/08/26
    A spontaneous chat at Podcast Movement 2025 turned into 15 minutes of pure gold when Peter Ferioli explained how podcasts can now be interactive, with Pantheon joining forces with Spooler Media to lead the way. And to be wow'd at a conference that regularly features the best and the brightest in podcasting, this really stood out. Peter explains Pantheon's effort at launching music-oriented podcasts, netting maybe 10 listeners on day. He and his other partners were not inclined to quit their day jobs. But then when Spotify entered podcasting, suddenly everyone searching for artists was discovering their content alongside the music. Pantheon Podcasts And Pantheon went on to becoming one of the world's biggest music podcast networks with 150 shows featuring top-tier bands like Metallica. The real turning point -- and where things get exciting? Peter's now pioneering interactive podcasting with Spooler, a platform created by former Apple Podcasts and Megaphone executives. This isn't just another tech upgrade; it's completely reimagining what audio content can be...and do. But thanks to a combo of new tech enablements from large language models anticipating conclusions to voice recognition and more, the team has raised the bar on what's possible. Try out the beta version of what the team has dubbed a "Podcast Puzzle" and try a brain game! Walks and Talks They're enabling everything from choose-your-own-adventure stories that adapt to your location in real-time, to walks through decades of San Francisco with The Grateful Dead, and even talks with Benjamin Franklin using his complete writings. As I proudly punned to Peter, it's "electrifying!" Peter's Take: Compared to how Video has evolved, Audio has stayed the same... Til now. "You have audiobooks, podcasts, music and radio. They're all passive forms of audio... So in this world that we're trying to build out these interactive podcasts... You can ask a voice assistant for the weather. With an interactive podcast can create a story about the weather, even bring in real location data and create a personal narrative around it for you." Key Moments: [03:00] Early podcasting reality check: 10 listeners after a year of detailed work [04:30] Breaking the "sacred" podcast feed rules with multi-genre content [04:46] How Spotify's entry transformed music podcast discovery [07:35] Interactive podcasting revolution with Spooler FM explained [13:36] Mind-blowing AI conversations with Benjamin Franklin [14:28] Real-world application: Grateful Dead puzzle experience in San Francisco Don't miss the app Peter mentions: try Links interactive puzzle at podcastpuzzle.com. And speaking of keeping your mind sharp for puzzles, thanks to More Labs for sponsoring, with 25% off their Morning Recovery, Liquid Focus and Dream Well "tonics" at morelabs.com with code INSIDER. Here's a handy link: 25% Off More Labs https://www.morelabs.com/discount/INSIDER Stay sharp! Use "Insider" at morelabs.com for 25% off! Resources: Peter Ferioli - LinkedIn Pantheon on Spotify Hit Replay the game Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews Enjoyed this free episode? My Tip Jar: https://buymeacoffee.com/mossappeal Kind comments, reviews and shares are equally welcome.
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    1分未満
  • Jim McKelvey: Disruptive By Design

    Jim McKelvey: Disruptive By Design
    2025/08/08
    What do glassblowing, fintech, and plastic-free diapers have in common? One brilliant disruptor: Jim McKelvey. I had the privilege of interviewing Jim McKelvey, the award-winning, Amazon-beating polymath who co-founded Square (now Block) with Jack Dorsey. But calling him just a fintech entrepreneur or a computer scientist would be like calling Leonardo da Vinci just a painter. This man defies categorization in the most fascinating way possible. "I'm a guy that's had no focus for 30 years," Jim told me with characteristic humility. "I am a transport category pilot. I'm a professional glass artist with industrial designs in MoMA and the Smithsonian. I'm a computer scientist. I was on the Federal Reserve and used to vote on interest rates. That was fun. I built the hardware for Square, which we now call Block. I've started a bunch of other companies...Ugh. Look, basically, what I do is I build tools." His "lack of focus" has actually been his superpower, creating a truly unique lens on innovation, branding, and problem-solving that most specialists simply can't achieve. From Frustration to Billion-Dollar Solutions Our conversation revealed how Jim transforms everyday frustrations into industry-changing innovations. The Square story began with something as mundane as being unable to accept American Express at his glass studio. That simple pain point sparked a billion-dollar disruption that fundamentally changed mobile payments forever. Jim shared his methodology for spotting opportunities hiding in plain sight and building products that resonate deeply with audiences. More importantly, he explained how he predicts business disasters before they happen – and his track record is impressive! Hint: his accurate predictions about Southwest Airlines and other major corporate meltdowns, made it into his book "The Innovation Stack" years before its current challenges. Then he shares how and why brand associations can make or break a company (hello, Bud Light disaster. Listen for how that motivated his current project, PwrScore.ai.) The Art of Taking Calculated Risks What struck me most about Jim was his fearless approach to high-risk, high-impact projects. "I work on projects that are right now, sort of long shots because I'm in a position where I can take a long shot," he explained. "I've made way, way more money than I ever expected. My wife and I have taken the giving pledge, so we're gonna give all the money away, but in the meantime, I can take crazy risks." That's not just talk – Jim and his wife have literally committed to giving away their entire fortune for the betterment of the world. It's a level of commitment to pro-social behavior that's both inspiring and rare in today's business landscape. Two Game-Changing Projects You Need to Know About Jim pulled back the curtain on his current ventures, and they're both fascinating for completely different reasons. First is PwrScore, a that tool that measures and assesses brand resonance and compatibility using AI to minimize research bias and enhance brand capabilities through better data. The kicker? He's giving it away for free. Yes, really. This isn't some limited trial – it's a genuinely useful tool that most companies would charge thousands for, and Jim is just handing it out because he believes it can help businesses make better decisions. PwrScore.ai The second project might sound unusual, but it could change the world: plastic-free diapers. "Diapers last for a thousand years and they become these horrible microplastics that are bad for the world, and I just thought it could be possible to do it without plastic. So I've been working on it for five years with a team. We're this close to a breakthrough..." Think about it – billions of diapers end up in landfills every year, taking centuries to decompose and creating environmental havoc. If Jim cracks this code, the sustainability impact could be massive.
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    23 分
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