『Inside the World of Translation: Bridgeing Cultures in Legal, Medical, and Manufacturing Fields Susanne Evens BCWA S10:E13』のカバーアート

Inside the World of Translation: Bridgeing Cultures in Legal, Medical, and Manufacturing Fields Susanne Evens BCWA S10:E13

Inside the World of Translation: Bridgeing Cultures in Legal, Medical, and Manufacturing Fields Susanne Evens BCWA S10:E13

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In this episode, host Dave Thompson welcomes longtime friend Susanne Evens, founder of AAA Translation in Saint Louis, Missouri. Susanne shares her journey from Germany to building a global translation and interpreting business operating across every continent. She explains that translation goes beyond words, encompassing cultural nuances critical in legal, medical, and manufacturing sectors. Susanne discusses her worldwide network of professional translators, the $60 billion industry, and her company's recognition as a Top 100 Small Business by the U.S. Chamber of Commerce. She also addresses AI's role in translation, emphasizing that human expertise remains irreplaceable for complex, sensitive documents. Susanne Evens: 'It's a matter of life and death if it's not done right, and people can get hurt. We've seen these lawsuits that have been happening from improper translations.' https://www.aaatranslation.com/ LinkedIn: https://www.linkedin.com/in/sevens/ Podcast Introduction (00:00:16) The show "Beyond Clean with Ace" is introduced, highlighting its focus on personal and professional growth beyond just cleaning topics. Guest Introduction: Susanne Evans (00:01:02) Host Dave Thompson introduces the episode's guest, Susanne Evans from Saint Louis, and mentions their long-standing personal connection. Susanne's Business: Global Translation (00:03:23) Susanne describes her business, which offers foreign language translation and global consulting services on every continent except Antarctica. The Origin of the Business (00:05:14) Susanne explains how she got into translation, starting with her first job at Hewlett-Packard in Germany and later starting her business. Global Team and Client Relationships (00:06:49) Discussion on how Susanne manages her global team of translators, who are independent contractors, and maintains long-term client relationships. Finding New Translators and Clients (00:08:16) Susanne explains how she vets new translators from daily resume submissions and acquires new clients through referrals. Translation vs. Interpreting (00:12:46) The conversation shifts to the differences between translation (75% of the business) and interpreting (25%), which require different skill sets. The Importance of Professional Interpreters (00:15:01) Susanne emphasizes that being bilingual is not enough; trained, professional interpreters are crucial, especially in medical and legal fields. Language Nuances and Dialects (00:16:48) The complexities of language, such as the many dialects of Spanish, are discussed, highlighting the need for context-specific translation. Top 100 Small Businesses Award (00:19:23) Susanne shares her excitement about her company being named one of the top 100 small businesses in America by the US Chamber. Future of the Business and Retirement (00:22:39) Susanne reflects on her business's future and the challenges of planning for eventual retirement while loving her work. The Impact of AI on Translation (00:24:50) The role of AI is discussed as a helpful tool, but Susanne stresses it cannot replace human expertise for complex projects. The Story Behind the Company Name (00:29:58) Susanne reveals that "AAA Translation" was named to be listed first in the Yellow Pages when the business started. Most Translated Languages (00:30:49) Susanne identifies Spanish and Canadian French as the most frequently requested languages for translation projects like employee manuals and food labels. Final Takeaway: The Importance of Professionals (00:33:01) Susanne's key message is that professional, trained translators and interpreters are essential, as improper translation can have serious consequences. OUR WEBSITE ================================== ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/ SOCIAL ============================ PODCAST: https://beyondcleanwithace.podbean.com/ FACEBOOK: https://www.facebook.com/AcademyofCle... TWITTER: https://twitter.com/rockstarsclean INSTAGRAM: https://www.instagram.com/academyofcl... TIKTOK: https://www.tiktok.com/@academyofclea... ============================ #safe #healthy #cleaning #academyofclean #rockstarsofcleaning
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