We're joined by​Aisha Owolabi​, a seasoned content marketer at ​Photoroom​ and founder of the ​Smarketers Hub​, a community for Africa's brightest marketing minds to connect and grow.Aisha discusses the importance of balancing efficiency with creativity in marketing, how content marketing is changing, and the significance of user research preceding any content strategy. She introduces her book, ​Inside the Marketer's Room​, which compiles insights from marketing leaders worldwide. Here’s what you’ll learn in this episode:📈 Understanding the crucial role of your audience's problems in marketing.🧠 How AI is transforming content creation in the next decade.🌍 What diversification of content formats means for modern marketers.You can reach Aisha at:- LinkedIn:www.linkedin.com/in/sheistheaisha- Instagram:https://www.instagram.com/sheistheaisha- X -https://x.com/sheistheaishaFollow us:X (Twitter):https://x.com/insidethetechos/Instagram:https://www.instagram.com/insidethetechos/You can subscribe to our newsletter athttps://insidethetechosystem.kit.com/

In our last episode for the year, we're reflecting on all our favorite moments from 2024 and sharing what we're most grateful for. Additionally, we're answering your most burning tech and non-tech questions in this one. Enjoy!

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You can subscribe to our newsletter at https://insidethetechosystem.ck.page

Show Notes & Resources

(00:00) - Introduction and Year-End Reflections

(02:12) - Gratitude and Personal Growth

(03:13) - Podcasting Journey: Challenges and Milestones

(06:59) - Guest Highlights and Insights

(09:54) - Video Podcasting and Merch Launch

(11:53) - The ITT Team

(13:38) - Future Plans

(22:11) - Advice for Aspiring Podcasters and Community Builders

In this episode, we talk to Ifelade Ayodele, co-founder and CEO of Blaaiz, a cross-border payment and remittance company. We discuss Ife's journey from studying physics to working in finance and eventually founding Blaaiz. The conversation explores the challenges and opportunities in the African FinTech landscape, the impact of his experiences at Stanbic Bank, and the vision behind Blaaiz. Ife shares insights on the audacity of Nigerian entrepreneurs and the future outlook for African founders in raising capital.

You can reach Ifelade at:

- https://www.linkedin.com/in/ifelade-ayodele/

Show Notes & Resources

(02:01) - Introducing Ifelade

(11:00) - The Journey to Founding Blaaiz

(22:18) - Navigating the African Fintech Landscape

(31:25) - Advice for Aspiring African Entrepreneurs