Inside the Collective | EP07 | Steve Kyriakou | Creativity Is Human
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Inside the Collective | EP07 | Steve Kyriakou | Creativity Is Human
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In this episode of Inside the Collective, Brad Amos sits down with Steve Kyriakou, a creative director and strategy director with 20 years of experience across Toronto, Singapore and Tokyo, and a Cannes Lion and D&AD Pencil winner.
They talk about why Steve believes creativity has to come from vulnerability, not just prompting, what building a gaming community from scratch taught him about message over craft, and the responsibility the advertising industry has to junior creatives now competing against AI.
Steve also opens up about the Tiger Beer rebrand, the moment he pitched an idea and got it rejected only to repackage it and win, and what he'd have done differently if he weren't afraid.
A conversation about where human creativity actually starts, and what AI can't do without it.
Inside the Collective is a podcast from The Carrot Collective, exploring the thinking behind how people work.