Inside the Collective | EP05 | Lorenzo Petrillo | Measuring Smiles, Not Money
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Inside the Collective | EP05 | Lorenzo Petrillo | Measuring Smiles, Not Money
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In this episode of Inside the Collective, Brad Amos sits down with Lorenzo Petrillo, urban placemaker, design strategist and founder of Loop Lab, a Singapore-based consultancy that has spent 12 years helping governments and organisations unlock the value of underused public space.
Lorenzo and Brad talk about why he pitched “measuring the number of smiles” to government stakeholders instead of a financial return, how his team finds the people a space was never designed for, and why placemaking should be tested cheap and fast rather than planned to death. They also get into desire paths, gentrification, the fight for pedestrianisation and colour on Singapore's streets, and what stops good ideas getting signed off.
A conversation about building public spaces that people actually make their own.
Inside the Collective is a podcast from The Carrot Collective, exploring the thinking behind how people work.