In this interview, I talk with a short drama reviewer and founder of Vertical Films Lover, who has watched more than 2,000 vertical dramas and analyzed hundreds of titles across major platforms.

We discuss: • Why short dramas are so addictive

• The importance of hooks and cliffhangers

• What audiences really look for in characters and stories

• How reviewers can provide valuable insights for creators and producers

• The future of AI-generated short dramas

• Why stronger female characters matter in the genre As the short drama industry continues to grow globally, understanding audience behavior is becoming increasingly important for creators, platforms, and producers.

#duanju #ShortDrama #VerticalDrama #MicroDrama

🌍 Short Drama Alliance — Learning Resources & Industry Insights

📘 Essential Industry Book

Short Drama Writing 101: Write What Platforms Want

Amazon: https://www.amazon.com/dp/B0FX45ZXK7

📙 Self-Paced Online Course

Short Drama Writing 101: A Practical Course with Real Case Studies

https://maggie-han.mykajabi.com/short-drama-bootcamp-1?preview_theme_id=2166150379

🎬 4-Week Online Bootcamp (with Real Feedback)

Short Drama Bootcamp

https://maggie-han.mykajabi.com/short-drama-bootcamp

🌏 Industry & China Market Insights

Future Playbook: China’s Short Drama Ecosystem and Insights for Global Business

Amazon: https://www.amazon.com/dp/B0FX5QBY3Y

What happens when short drama actors become more accessible to fans than traditional film and television stars? In this interview, Wenwen speaks with Jaxx—widely known in the industry as the “Vertical Godmother”—about the rapid development and professionalization of the global vertical drama industry.

Based in Amsterdam, Jaxx works across talent mentoring, production, industry development, and international collaboration. She has become known for connecting actors, producers, casting professionals, platforms, and other members of the growing vertical drama ecosystem.

The conversation explores:

• Why vertical drama is an emotional product—and “soap opera on steroids”

• How actors can build their social media presence while maintaining healthy boundaries with fans

• The risks created by parasocial relationships and unrestricted access to talent • Why actors need professional representation, management, and media training

• The contribution of women to vertical drama—and why female leads deserve greater recognition and fairer compensation

• What Europe can bring to the industry through its talent, cultures, locations, brands, and storytelling diversity

• Why vertical drama should evolve without becoming traditional film or television

• How AI can support production without replacing human emotional connection

• Why the future of short drama will depend on better storytelling, broader genres, stronger communities, and deeper industry collaboration

Jaxx also shares her vision for a European production ecosystem that is globally connected while remaining culturally authentic.

🌍 Short Drama Alliance — Learning Resources & Industry Insights

📘 Essential Industry Book

Short Drama Writing 101: Write What Platforms Want

Amazon: https://www.amazon.com/dp/B0FX45ZXK7

📙 Self-Paced Online Course

Short Drama Writing 101: A Practical Course with Real Case Studies

https://maggie-han.mykajabi.com/short-drama-bootcamp-1?preview_theme_id=2166150379

🎬 4-Week Online Bootcamp (with Real Feedback)

Short Drama Bootcamp

https://maggie-han.mykajabi.com/short-drama-bootcamp

🌏 Industry & China Market Insights

Future Playbook: China’s Short Drama Ecosystem and Insights for Global Business

Amazon: https://www.amazon.com/dp/B0FX5QBY3Y

What does it take to succeed in the global vertical drama industry?

In this interview, I speak with an Executive Producer and Head of Creative Content at muVpix, an emerging vertical drama platform building a creator-focused content and distribution ecosystem, about the realities of producing, developing, and distributing short dramas in today’s rapidly evolving market.

We discuss:

• How he entered the vertical drama industry

• The role of an Executive Producer in vertical dramas • Lessons learned from early productions • Why pre-production communication is critical

• What defines a successful vertical drama

• Is vertical drama simply “soap opera on steroids”?

• Storytelling vs. data-driven decision-making

• How production value is evolving

• How to develop content for local audiences

• What platforms look for when working with writers

• Tips for writers trying to break into vertical dramas

• Building an original content pipeline without relying on existing IP

• Revenue-sharing and distribution models

• AI-generated vertical dramas: opportunities and challenges

• The future of vertical storytelling

Whether you’re a producer, writer, director, investor, or simply curious about the future of short-form entertainment, this conversation offers practical insights into the opportunities and challenges shaping the global vertical drama industry.

Subscribe for more interviews with platform executives, producers, writers, and innovators shaping the future of vertical storytelling.

#VerticalDrama #MicroDrama #ShortDrama #Storytelling #Entertainment #AI #Producer #Screenwriting #Duanju

🌍 Continue Learning with the Short Drama Alliance

📘 Essential Industry Book

Short Drama Writing 101: Write What Platforms Want

Amazon: https://www.amazon.com/dp/B0FX45ZXK7

📙 Self-Paced Online Course

Short Drama Writing 101: A Practical Course with Real Case Studies

https://maggie-han.mykajabi.com/short-drama-bootcamp-1?preview_theme_id=2166150379

🎬 4-Week Online Bootcamp (with Real Feedback)

Short Drama Bootcamp

https://maggie-han.mykajabi.com/short-drama-bootcamp

🌏 Industry & China Market Insights

Future Playbook: China’s Short Drama Ecosystem and Insights for Global Business

Amazon: https://www.amazon.com/dp/B0FX5QBY3Y