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Retail transformation isn’t just about technology — it’s about understanding how people actually behave.

In this episode of Retail Voices, I’m joined by Andy Ellwood, Founder & CEO of Stretch, to explore the intersection of AI, human behaviour, and transparency in grocery retail.

Andy’s journey is anything but typical — from launching a business at 12, to working in aviation, to leading startups acquired by Facebook and Google, to co-founding Basket — one of the first platforms focused on grocery price transparency.

After navigating personal and professional reinvention, Andy has returned to his core mission: closing the gap between retailers and consumers using real data and real insight.

In this conversation we cover:

• Why grocery retail has been slow to embrace transparency
• What Andy learned building Basket
• How AI must be grounded in real human behaviour
• The reality of how shoppers actually make decisions
• Why “clean data” often doesn’t reflect real-world behaviour
• The importance of trust in modern retail
• How Stretch is helping reshape the grocery experience
• Practical advice for retailers adopting AI

This is a powerful conversation about technology, trust, resilience, and the future of retail.

#RetailInnovation #AIinRetail #GroceryRetail #CustomerExperience #RetailVoices #Retail101online

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