Inside Rowan Appliance's Brand-New Shenzhen Office (feat. Jack Jiao)
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Inside Rowan Appliance's Brand-New Shenzhen Office (feat. Jack Jiao)
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Jack Jiao, President of Rowan Appliance, gave us a tour of their new office in Shenzhen three days after it opened. Most of the seats are still empty because they're hiring.Rowan designs and manufactures small appliances like coffee makers, ice makers, mini fridges, wine coolers and grills, and sells them in the US on Amazon, Lowe's and Walmart.com. Their team in LA is eight people. Next up is Europe and Japan.What we talk about:- Why China can manufacture almost anything, and why the brand is the bottleneck- Jack's three pillars: art, technology and humanity- Owning the whole chain from design to customer service, so premium quality can sell at an affordable price- Going from online to store shelves at Target, Walmart and Costco- Who he hires: passion first, whether that's marketing, content, live streaming, industrial design, logistics or AI- How he runs it all: plan ahead, trust the team, give them the authority to decideQuestions for Jack or me? Leave them in the comments.Rowan Appliance: https://rowanappliance.com