Podcasting isn't about going viral. It is about building relationships, credibility, and community over time.

In this episode of Up In Your (Family) Business, Todd Rimer chats with fellow host Kyle Corbin, creator of the Made In Indiana podcast, to talk about why he started the show, what problem it was built to solve, and how podcasting has become one of the most underutilized business tools for entrepreneurs and family-owned businesses.

Kyle shares the purpose behind Made In Indiana, how inviting others into the spotlight builds trust faster than traditional marketing, and why being a guest on podcasts is just as valuable as hosting one. Todd and Kyle compare notes as hosts, discussing identity, brand voice, preparation, guest experience, and how a podcast allows people to know your expertise, personality, beliefs, and values long before a sales conversation ever happens.

They also tackle a common obstacle that Kyle experiences often: convincing owners and leaders that they have something worth sharing, and why starting a podcast is not about ego, but about service. If you have ever wondered whether podcasting is worth your time, how it fits into a business strategy, or what makes a show meaningful instead of noisy, this episode will provide the insights to help you make that decision for yourself and your brand.