So, what do you do when you need to understand a product or piece of technology better?

Do you look things up when there's a problem? Put in a call to phone support? Or do you just wing it, fiddle around, and hope for the best?

What is product information?

In fact, it's everything from the back of a medicine packet to the diagnostic platforms used in the service bay of your authorized dealer, from the manual in your glovebox to the unofficial explainer video you just watched on YouTube.

Today, we hit the streets to find out what consumers prefer and what frustrates them about their product information.

More resources:

For more information, visit tweddle.com

Field service is a cost center, right? You're battling downtime, handling logistics, managing warranty repairs, and that can be expensive.

But does it have to be that way?

We attended one of the world's largest field service events to find out: How can we turn field service from a cost center into a consistent and reliable profit center?

Part Two of our report from Field Service Europe.

Featuring on-the-floor interviews with attendees from Lena and Timefold, as well as a discussion with Tweddle Group Chief Business Development Officer Claude Vanbeveren.

More resources:

For more information, visit tweddle.com

02. Field Service Europe 2025, Part 1 | Charlie McNiff

What is the state of field service in 2025? While the industry's digital transformation is, arguably, still underway—here comes AI to shuffle the deck again.

We attended one of the world's largest field service events to see how companies are navigating all this dramatic change.

Part One of our coverage of Field Service Europe, 2025.

Featuring an interview with Field Service Director Charlie McNiff of World Business Research (WBR).

More resources:

Visit the official website for Field Service Europe.

01. Adrienne Simowski | Developing In-Vehicle AI | Consumer Interviews

What if your car could talk to you? What if it could tell exactly what that warning light means, and what to do with it next? What types of questions would you ask it? What kinds of information would you want it to give you?

Host Laura McGowan hits the streets to find out how consumers feel about the emerging field of in-vehicle AI.

Then she sits down with Adrienne Simowski, one of the developers behind AVA, the Advanced Vehicle Assistant designed to support OEM warranty and after-sales while enhancing driver safety and convenience.

More resources:

To learn more about AVA visit: info.tweddle.com/en-us/ava

Product support material often makes or breaks our relationship to a brand. Join Host Laura McGowan for a deep dive into the world of help desk call centers, cutting-edge AI diagnostics and dueling explainer videos. Find out how product information gets made, and all the ways it could make life better, on Inside Information.

Coming soon.

INSIDE INFORMATION: Everything you ever wanted to know about product support information, but were afraid to ask.

Coming Soon, wherever you get your podcasts.