In this episode of In Conversation With, host Bruce Cole sits down with Lynsey Walker, Vice President of Marketing and Communications, and Scott Sulz, Director of Business Development and Member Experience at the Canadian Health Food Association (CHFA), for an inside look at CHFA NOW Toronto. Taking place September 25–27 at the Enercare Centre, CHFA NOW Toronto is Canada’s largest natural, organic and wellness trade show, bringing together retailers, brands and industry leaders from across the country.

Lynsey and Scott preview key event highlights, including the Retailer VIP Program, exclusive trend breakfasts, travel perks and the new Buyer Hour. They also introduce Move and Thrive, an immersive storefront experience developed with Hive Retail Solutions to inspire merchandising strategies for summer 2027. The conversation also explores The Greenhouse, CHFA’s year-round platform supporting more than 70 emerging Canadian brands, and the highly anticipated Launchpad pitch competition.

Beyond the event, Lynsey and Scott share practical advice for emerging founders preparing for retail, from understanding shelf placement and realistic margins to leading with curiosity and following up effectively after the show. At its core, the episode celebrates the collaborative spirit of Canada’s wellness industry and the shared belief that when retailers succeed, the entire industry moves forward.