WHAT YOU’LL DISCOVER TODAY

• What a “life engineer” is and why Linda adopted the label
• Why energy management beats time management for high performers
• Practical ways to set boundaries and say yes to what truly matters
• How vision boards sharpen focus and motivation
• Choosing clients and colleagues who fuel—rather than drain—your energy
• Tools for escaping the comparison trap and perfectionism
• A simple framework for ethical decision‑making grounded in personal values
• Three daily habits to reclaim control of your calendar (schedule time with yourself, disconnect regularly, invest time deliberately)

KEY TOPICS DISCUSSED

1. Defining life engineering and work–life integration
2. Energy‑management tactics (color‑coded calendars, weekly “Sabbath” time, gladness activities)
3. Gleicher’s Formula for change: dissatisfaction, vision, first steps
4. Victor vs. victim mindset in relationships and leadership
5. Ethics dilemmas: moral temptations versus right‑versus‑right choices
6. Coaching vs. consulting: asking questions that reveal solutions
7. Parenting while building a business: why presence beats perfectio

On this episode of The Inside BS Show, Dave Lorenzo sits down with Jennifer Yousem, founder of I Heart EBITDA, to demystify the financial fog that clouds too many businesses. If your profit margins don’t make sense, your revenue looks great but your cash is gone, or you’re relying on a bookkeeper to handle strategy, they tackle it all here. Jennifer shares hard-earned insights about revenue recognition, why cash flow surprises are a symptom of deeper issues, and what every business owner needs to stop ignoring in their financial statements. This is the crash course in financial adulting that no one gave you.

What You’ll Discover Today:

• Why EBITDA is more than a buzzword and why it matters
• The biggest red flags in your financials (and what they’re trying to tell you)
• How a messy P&L destroys your ability to make decisions
• The real cost of fixing financial chaos versus setting it up right from the start
• Revenue recognition basics for professional service firms (hint: it’s not cash in, revenue booked)
• Why you can outsource execution but not financial thinking
• How Jennifer acts as a financial early warning system for business owners

Key Topics Discussed:

• The “Order to Cash” audit: how to spot the holes in your financial process
• What to do when you’re growing revenue but not making money
• Common bookkeeping and tax filing mistakes that crush cash flow
• Why small businesses are never too small for real financial guidance
• Strategic versus transactional finance: controller versus CFO roles explained
• What to listen for at dinner: red flags that scream “You need Jennifer”

On this episode of the Inside BS Show, Dave Lorenzo sits down with Melissa Costello, CEO and Chief Storyteller of MELISSACOSTELLO.COM, to break down the real power of video, and why most people are doing it all wrong. With decades of experience directing national commercials and high-impact brand stories, Melissa explains how great video isn’t about flashy edits or perfect scripts—it’s about emotional authenticity, vulnerability, and storytelling that connects.

Dave and Melissa discuss how video can transform a business’s brand perception, the neuroscience behind storytelling, and why a well-crafted testimonial beats a polished sales pitch any day. Melissa shares her unique interview process that gets even the driest, most buttoned-up professionals to open up on camera. She also outlines how to pull emotion out of someone who’s trained to hide it (like a litigator), and why the editing process is where the story really comes to life.

Whether you're a lawyer, consultant, business owner, or just someone who wants to use video to actually move people—this episode is a masterclass in how to do it right. If your current video strategy feels like a hostage tape or a bad PowerPoint, this conversation will show you a better way.

Key Takeaways:

• The difference between video that converts and video that gets ignored
• Why authenticity on camera is more powerful than perfection
• How to structure an interview to pull out real emotion and compelling stories
• Why storytelling beats listing credentials every time
• How to shoot once and build an entire content vault

Perfect for business leaders who want their message to resonate, and who are ready to stop wasting money on forgettable video.