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Retail communication is entering a completely new era.

In this episode of Retail Voices, I’m joined by R. J. Taylor, CEO and founder of Backstroke, to explore how AI-powered messaging is transforming the way retailers communicate with customers.

Backstroke helps brands generate smarter, higher-performing customer communications using AI — improving engagement, conversion, and customer experience across email, digital messaging, and marketing automation.

We explore how AI is reshaping the fundamentals of retail marketing and what leaders need to understand before adopting these tools.

In this conversation we discuss:

• Why retail messaging is becoming a core business capability
• How AI can dramatically improve customer communication performance
• The balance between automation and authentic brand voice
• Risks retailers must consider when deploying AI messaging
• How traditional brick-and-mortar retailers can start adopting AI
• Why great messaging sits at the heart of customer experience
• The biggest mistakes retailers make when modernising their marketing stack
• The future of AI-driven customer communication

If you're responsible for customer experience, marketing, digital strategy, or retail leadership, this episode will give you a clear perspective on how AI will shape the next generation of retail engagement.

#AIinRetail #RetailMarketing #CustomerExperience #RetailTechnology #RetailVoices #Retail101online

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