『Innovating Hand Hygiene: Niche Strategies with Amy Welsman』のカバーアート

Innovating Hand Hygiene: Niche Strategies with Amy Welsman

Innovating Hand Hygiene: Niche Strategies with Amy Welsman

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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

In this episode of Masters of eCom, host Jean Lavigne interviews Amy from PAUME, who shares her journey in the hand sanitizer industry. Amy discusses how she carved out a niche in a crowded market by focusing on new parents and designing intentional products. She emphasizes the importance of staying true to a core audience and avoiding distractions that often derail founders. Discover how Amy's strategic approach to product design, marketing, and channel management propelled her startup to success, even before the pandemic increased demand.

PAUME website: mypaume.com

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