It looks like everyone successful got there from a stage: the TEDx talk, the PR, the crowd. But my biggest pitching win, top five in Boston in front of four venture capitalists, didn't happen on a stage at all. It happened in a boardroom.

In this episode on how to get coaching clients without chasing the stage:

→ What actually won that room, almost ten years ago

→ Why the stage only turns up the volume on whatever you bring to it: the grey version of you, or the technicolour one

→ What thought leadership really grows from

→ The one thing to write down next time you feel that pull, so you know whether it's coming from clarity or from needing to prove something

Get clear on what you do and who it's for at my free monthly live session, the Clarity Shift:

https://offers.selenawoodward.com/the-clarity-shift-page

Prefer to watch? This is Video 3 in my YouTube series, How To Get Coaching Clients (Without A Big Audience):

https://youtu.be/tpUT9TT_imE

CHAPTERS

0:00 The stage looks like the answer

0:21 Boston, almost ten years ago

1:07 What they were really responding to

1:34 It wasn't the stage that mattered

2:18 The stage turns up the volume

2:47 Thought leadership isn't something you chase

3:18 That pull is envy

4:04 Write this down next time you feel the pull

4:43 A clear message is only one part of it

I'm Selena Woodward, a spiritual business coach who helps women get clear on what they do so the right people understand it and buy. https://selenawoodward.com

This week's posts are scheduled, and you've got no idea whether any of them will bring you a client. Meanwhile, I went to a lunch where business talk was off the table and walked away with five follow-ups.

In this episode I share three simple steps for getting coaching clients without a big audience:

→ Step 1: the one line to say about what you do

→ Step 2: three places to find your first thirty names (I didn't think I knew thirty people I could talk to about my business. I had to make myself put my pen down at thirty-nine.)

→ Step 3: your Landing Notes, so you know whether your message landed, in them and in you

Posts keep you visible. Conversations are where people decide. By the end you'll have one line, one list and one conversation to have today.

Grab the free guide, 3 Steps to a Message That Lands. It has the formula, the list page and your Landing Notes:

https://offers.selenawoodward.com/message-that-lands-page

Prefer to watch? This is Video 2 in my YouTube series, How To Get Coaching Clients (Without A Big Audience):

https://youtu.be/Fwlr_BYUeSY

CHAPTERS

0:00 One lunch, five follow-ups

0:30 Step 1: your words (the one-line formula)

1:33 Step 2: a list of 30 names

2:21 Place 1: people who already know you

3:29 Place 2: the rooms where your people are

4:37 Place 3: the comment section

5:35 Step 3: your Landing Notes

7:35 Today: one line, one list, one conversation

I'm Selena Woodward, a spiritual business coach who helps women get clear on what they do so the right people understand it and buy. https://selenawoodward.com

Nobody's buying your offer? I spent $250 putting my videos in front of 100,000 people. New clients: not one.When nobody's buying your offer, the obvious fix is to reach more people. I tested that with paid YouTube promotion, a Google ad to my freebie and a LinkedIn funnel, and every number went up except the one that matters. This video is for women who've spent years being good at something and are now building a business of their own that isn't selling yet. You'll hear how I actually got my first clients, why more reach wasn't the answer, and what that means for how to get your first client without a big audience. Then you'll get one thing to do this week that shows you exactly where your "oh, lovely" is coming from.Join me at my free monthly live session, the Clarity Shift, and get clear on what you do and who it's for:https://offers.selenawoodward.com/the-clarity-shift-pageCHAPTERS:0:00 Nobody's buying your offer: 12 weeks, one signup0:47 More reach, more of the wrong people2:16 Where my clients actually came from3:58 The crumbs and the bread5:01 Your one thing this week: ask two people what you doI'm Selena Woodward, a spiritual business coach helping women get clear on what they do so the right people understand it and buy. https://selenawoodward.com