『Informed: the podcast for LinkedIn® users』のカバーアート

Informed: the podcast for LinkedIn® users

Informed: the podcast for LinkedIn® users

著者： John Espirian
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概要

 "Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA. John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.) This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.John Espirian マーケティング マーケティング・セールス 個人的成功 経済学 自己啓発
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  • 480. LinkedIn voice notes

    480. LinkedIn voice notes
    2026/02/28

    Among other topics, this week's show is about LinkedIn voice notes. I love them!

    Postbag

    Mark Lee voice note on spam comments

    Niraj Kapur has sent a voice note about AI, based on the content of last week's episode.

    I'll be sending more voice notes from now on – see my guide on LinkedIn voice notes

    My average post length based on 5 years of data

    I want to do more guest podcasts! See my past appearances on other podcasts

    LinkedIn's weekly sharing tracker now gone. There are more than 10 such updates coming in the next LinkedIn Roundup for Espresso+ members.

    LinkedIn Local in Birmingham: join us on 6 March.

    There's now a "living" LinkedIn newsletter that links to all my episodes of this podcast and that I will update each week.
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    18 分
  • 479. Is AI going to take all our jobs?

    479. Is AI going to take all our jobs?
    2026/02/21

    Is AI coming for all our jobs? That's the main topic this week, with lots of resources for you to check out so you can work out on which side of the fence to fall.

    Postbag

    Anon: How can I make my Featured items look the same size?

    Other topics in this week's show:

    Something Big Is Happening AI article by Matt Shumer

    Frank Prendergast has shared a voice note about this. Check out Frank's podcast with Justin Collery: The AI Argument

    See this annotated version and podcast as a rebuttal to Matt's article, produced by Ed Zitron.

    About that Matt Shumer post – another rebuttal, by Gary Marcus.

    Watch a clip of Mustafa Suleyman, CEO at Microsoft AI, speaking to the Financial Times about what AI will do to white-collar jobs.

    LinkedIn Local programme to shut down at the end of 2026.

    LinkedIn action on automated comments

    LinkedIn Future of Work fund open till 15 March 2026 – apply here

    What's your oldest post on LinkedIn?

    Bonus content I found after recording: check out episode 11 of The Last Invention, which includes interviews with Ed Zitron and Gary Marcus.
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    19 分
  • 478. UpLift Live interview with Phill Agnew

    478. UpLift Live interview with Phill Agnew
    2026/02/11

    This week's show comes out early to remind you of this weekend's price rise for the UpLift Live 26. We have an interview with our final speaker, the host of the Nudge podcast, Phill Agnew.

    Postbag

    Ashley Leeds: Premium banner image buttons

    Caryn Yuen: Some experts say that sharing glimpses of your personal life can help build your brand and make it easier for your audience to connect with you. How important do you think this is? How often should one be doing this? How do you decide what’s worth sharing, and what’s not?

    ———

    Phill Agnew interview: our final speaker at UpLift Live 26 on 26 March 2026. Get your ticket at uplift-live.com and see all speaker interviews at uplift-live.com/speakers

    More in this episode:

    1. Conference planning video
    2. Banner image size blog
    3. About those post-it notes
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    15 分
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