"Powder Matt" Mosteller is one of those people who seems to have been part of the ski world forever.

I first met Matt many moons ago at RED Mountain during POWDER Magazine's "The Gathering," and we've crossed paths ever since through Bomb Snow, Bomb Flow, and more than a few adventures around the ski industry.

Matt has spent decades in the ski and outdoor industries, including years as Senior Vice President of Marketing and Resort Experience for Resorts of the Canadian Rockies, working with resorts like Fernie, Kicking Horse, and Kimberley, and helping tell the story of British Columbia's legendary Powder Highway.

He's a lifelong skier, writer, storyteller, and someone who has spent a huge part of his life thinking about mountain culture and the communities that surround it.

These days, he's putting that experience into KORE Outdoors, a nonprofit he co-founded to support outdoor gear makers, entrepreneurs, local manufacturing, and jobs in the Kootenays.

On this episode of Influence This, Matt and I catch up on the old days, talk skiing, the changing outdoor industry and mountain towns, and dig into what he's building with KORE Outdoors.

Joey Weamer is a fifth-generation Montanan whose life has always revolved around snow. From skiing and snowboarding to pow surfing and snowmobiling, if it slides, Joey has probably spent time on it.

For decades, Joey has worked throughout the outdoor industry, representing brands including WNDR Alpine, Opolis Optics, and Beringia Outerwear, while also making Cooke City his home and building a career as a backcountry ski guide, avalanche educator, and search and rescue volunteer. He's passionate about sharing powder days, teaching safe backcountry travel, and helping others develop a deeper respect for Montana's mountains.

Away from the mountains, Joey is a proud father and grandfather, a role that's at the heart of the new short film Bonded, which explores the connection between family, guiding, and a lifetime spent in Montana's backcountry.

Most recently, Joey partnered with longtime friend and professional skier Pep Fujas to launch a new marketing and branding venture focused on helping authentic outdoor brands tell their stories. With decades of experience in both the outdoor industry and the backcountry, Joey brings a unique perspective on skiing, business, family, and what it means to build a life around the mountains.

Montucky Cold Snacks, a Bozeman, Montana-based light lager, was founded in 2012 by Jeremy Gregory and Chad Zietner, with the goal of creating a refreshing, fun, and irreverent beer that celebrates a fun, active lifestyle while giving back to local communities. Montucky pledges to give back 8% of its profits to local causes around the country. During this episode We talk origin story, a little history behind some of their graphic design, a funny lesson in truck driving and "dead-heading", and some other great laughs along the way.