James and Cissy welcome Robin Bennett Freebairn back to the show to discuss how he’s successfully expanded his nonfiction “birth year” book series into the gifting market via Etsy. Robin shares how selling direct through a marketplace platform has rapidly grown into a major revenue stream, now rivalling Amazon income and explains the practical realities of becoming not just an author, but a retailer. From managing stock and print runs to offering gift wrap and personalised editions, this episode dives deep into how indie authors can future-proof their businesses by building human connection, diversifying platforms, and embracing direct sales.

Key Talking Points

• Why Etsy is proving to be a powerful platform for gift-focused books, with largely organic growth and strong margins.
  
  
• The mindset shift from author to retailer - managing stock, customer service, fulfilment times, and repeat buyers.
  
  
• Profit breakdown: hardback pricing strategy, production costs, Etsy fees (significantly lower than Amazon), and upsells like gift wrapping and personalisation.
  
  
• How direct sales create stronger reader relationships and “superfans” through exceptional customer service.
  
  
• Diversifying beyond Amazon as protection against AI disruption and platform risk and building a sustainable family-run publishing business.
  
  

Links & Resources Mentioned
ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com
Etsy (Marketplace discussed): https://www.etsy.com
BookVault (Print-on-demand service mentioned): https://bookvault.app
Short Run Press (UK short-run printer referenced): https://www.shortrunpress.co.uk

The Self-Publishing Show enters a new era as James Blatch officially introduces his new co-host, romance author Cecilia “Cissy” Mecca. In this wide-ranging conversation, they explore Cissy’s indie journey, from mediaeval romance to paranormal and contemporary pivots, her decision to consolidate pen names, and the realities of building a sustainable author career. The episode also dives into the latest AI controversy in the romance world, discussing reader backlash, industry adaptation, and why platform-building may matter more than ever in an AI-powered marketplace.

Show notes:

• Official introduction of Cecilia “Cissy” Mecca as the new co-host and what she brings from the romance genre perspective.
  
  
• Cissy’s indie origin story: discovering self-publishing through conference connections and following the Learn Self Publishing LaunchPad roadmap to leave her teaching career.
  
  
• The pros and cons of genre pivoting, combining pen names, and choosing creative fulfilment over strict niche strategy.
  
  
• The New York Times article about Coral Heart and AI-written romance books and the strong reaction from romance readers and authors.
  
  
• Why adapting to AI, strengthening reader connection, and building direct platforms (mailing lists, community, in-person events) will be critical for authors moving forward.
  
  

Links & Resources Mentioned:
ProWritingAid (sponsor & discount code IWC15): https://prowritingaid.com
NotebookLM by Google (research & synthesis tool discussed): https://notebooklm.google.com
Learn Self Publishing - Launchpad course https://www.learnselfpublishing.com
The New York Times article with Coral Heart https://www.nytimes.com/2026/02/08/bu...

From learnselfpublishing.com

James Blatch returns after an 18-month hiatus to relaunch the Self-Publishing Show and outline its new direction. In this solo episode, he reflects on why the show paused, what changed during that time with the Indie Writers Club, and how the podcast will evolve going forward with a new co-host. James also shares his clear, pragmatic stance on AI in publishing, discusses AI translations for authors, and previews upcoming projects, courses, and live events for the indie publishing community.

Key Talking Points:

• Why the Self-Publishing Show went on hiatus and what’s changing to make it more sustainable and community-focused going forward.
  
  
• Lessons learned from the Indie Writers Club podcast, including community-building, industry discussion, and practical craft conversations.
  
  
• James’ position on AI in publishing: embracing AI as a tool while calling out unethical practices and adapting to industry change.
  
  
• A deep look at AI translations for authors, including why first-pass AI translations aren’t enough and how a multi-pass workflow improves quality.
  
  
• What’s coming next: a new co-host reveal, future guests, Self-Publishing Show Live updates, and expanded community offerings.
  
  

Links & Resources Mentioned
• ProWritingAid (sponsor & discount code IWC15): https://prowritingaid.com
• Indie Writers Club (podcast archive): https://indiewritersclub.com
• ProWritingAid Novel Beginnings competition: https://prowritingaid.com/novel-beginnings

• AI Translations for Authors waitlist: https://learnselfpublishing.com/aitranslations
• Self-Publishing Show Live (London conference): https://learnselfpublishing.com/spslive

From learnselfpublishing.com

In this heartfelt exit interview, Cara Clare reflects on her journey as a co-host of the Indie Writers Club alongside James Blatch. They discuss the significance of the podcast in their personal and professional growth, the exciting announcement of the Novel Beginnings contest aimed at supporting new writers, and the transition to the Self-Publishing Show. The conversation also delves into the nuances of writing spice, the complexity of emotions in storytelling, and the challenges of exploring different genres. As they wrap up, both express gratitude for their time together and the friendships formed through the podcast.

USEFUL LINKS:

PWA Novel Beginnings: https://prowritingaid.com/novel-beginnings

Get 15% of annual plans at our sponsor ProWritingAid by using code IWC15

https://www.prowritingaid.com

Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career.

https://www.indiewritersclub.com/support

Takeaways

The Indie Writers Club has reached its final episode after 73 episodes.
Novel Beginnings contest offers significant funding for new writers.
AI struggles with writing spice, leaving room for human creativity.
Emotions in writing should reflect complexity, not just surface feelings.
Navigating genre challenges can be daunting for writers.
The podcast has been a journey of personal growth for Cara.
Writing requires balancing showing and telling emotions effectively.
Friendships formed through the podcast have been invaluable.
Transitioning to the Self-Publishing Show marks a new chapter.
The importance of investing in craft alongside business in writing.



Chapters

00:00 Introduction and Exit Interview Context
02:59 Novel Beginnings Contest Announcement
05:39 Transition to Self-Publishing Show
08:41 Writing Spice and Emotional Depth
11:33 Show vs. Tell in Writing
17:25 Balancing Emotion and Plot
17:41 The Nature of Writing Questions
18:40 Exploring Genre Preferences
19:55 Challenges in Writing Crime Thrillers
21:22 Creating Your Own Rules in Fiction
22:57 The Role of AI in Writing
24:11 Reflections on Personal Growth and Writing
26:14 The Impact of Podcasting on Confidence
28:11 Feedback and Future Directions
29:26 Closing Thoughts and Farewell

In this episode of the Indie Writers Club podcast, James Blatch and Cara Claire discuss the transition of Cara's writing project, 'The Chatterley Affair', into the marketing phase. And delve into a detailed critique of the film adaptation of 'Hamlet', comparing it to the original book.

The conversation highlights the importance of character development, emotional engagement, and the role of directors and authors in film adaptations, culminating in a discussion about audience reactions and the overall impact of the film.

USEFUL LINKS:

Hamnet 5 Star Review from The i: https://inews.co.uk/culture/film/sobbed-through-hamnet-gut-wrenching-4104154 ($)

I Hated Hamnet (Review) also from The i: https://inews.co.uk/culture/film/i-hated-hamnet-4167808 ($)

Get 15% of annual plans at our sponsor ProWritingAid by using code IWC15

https://www.prowritingaid.com

Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career.

https://www.indiewritersclub.com/support

In this third-to-last episode of the IWC Podcast, we will look at the Anthropic (Claude AI) settlement on offer to some authors. We'll explain what needs to happen by you if your name is on the official list and what your options are.

This is the link I refer to in the show:

https://www.anthropiccopyrightsettlement.com/ - this is the only official settlement website.

USEFUL LINKS:
Get 15% of annual plans at our sponsor ProWritingAid by using code IWC15
https://www.prowritingaid.com

Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career.

https://www.indiewritersclub.com/support

In this episode of the Indie Writers Club, Cara talks us through her launch strategy for a standalone book (a Chatterly retelling with vampires and spice!).

This is one of the toughest challenges for indies. Our process generally relies on series and readthrough, but with the many options emerging for exploiting your book (translations, special editions etc) might this be a future strategy we can all follow?

**** WARNING - NSFW - WE DO DISCUSS SPICE SCENES ****

USEFUL LINKS:

Join the AI Translations course waitlist:

https://www.learnselfpublishing.com/aitranslations

Get 15% of annual plans at our sponsor ProWritingAid by using code IWC15

https://www.prowritingaid.com

Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career.

https://www.indiewritersclub.com/support

This week Cara and I review the current happenings in the world of indie and we briefly discuss our own plans for 2026.

And at 43.47 (if you want to skip ahead) Cara makes a sad announcement :(

We both wish you a Happy New Year and here's to an enjoyable, fun 2026!

James.

USEFUL LINKS:

Get 15% of annual plans at our sponsor ProWritingAid by using code IWC15

https://www.prowritingaid.com

Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career.

https://www.indiewritersclub.com/support