Reimbursement keeps shrinking — but your profit doesn't have to. In this episode, Shaun Kirk breaks down why most practice owners don't actually have a marketing problem, they have an operations problem, and shows exactly where the money is quietly leaking out of your clinic.

Drawing on his experience as a private practice consultant and separately running 180+ locations as a VP of Operations in private equity, he walks through:

• The "leaky bucket" — why roughly 50% of your caseload is already past patients, and what that means for your true patient lifetime value
• The five places profit disappears: front desk control, clinician execution, patient experience, billing/coding, and systems
• Why "2 to 3 times a week" isn't a real plan of care until your team can actually hold that line — and how to fix it
• The cluster-booking trick that changes how busy (and profitable) your schedule feels
• A real example of adding just $7 per visit in average reimbursement — and what it took operationally to get there

If you've been telling yourself "we just need more new patients," this episode might change your mind — and show you where the real leaks are hiding.

Ready to find your own leaks and fix them for good? Shaun's 6-Week Practice Accelerator is a live, guided program where he personally analyzes your practice, finds where revenue is slipping through the cracks, and builds a week-by-week plan to plug it.

👉 Learn more and get started: https://get.ptpracticesuccess.com/6-week-accelerator

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Schedule a consult with Shaun by visiting https://ptpracticesuccess.com