エピソード

  • 181. Uplevel Your Buyer Personas to Convert More Customers

    181. Uplevel Your Buyer Personas to Convert More Customers
    2025/09/18
    Buyer personas are supposed to guide your marketing—but too often, they fall short. In this episode, Sonia Thompson, inclusive marketing strategist shares how to uplevel your buyer personas with simple identity-based shifts so they actually reflect your customers. You’ll learn how to move beyond demographics, close the persona gap, and create campaigns that convert more people into loyal customers. Get the Inclusion & Marketing Newsletter: www.inclusionandmarketing.com/newsletter How to plan more inclusive business events with Eman Ismail - https://inclusionandmarketing.com/ep-130-how-to-plan-more-inclusive-business-events-with-eman-ismail/
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    25 分
  • 180. Performance Marketing’s Biggest Miss—and How to Fix It

    180. Performance Marketing’s Biggest Miss—and How to Fix It
    2025/09/11
    Performance marketing is one of the most popular ways brands try to grow. But here’s the problem: too often, leadership decisions create gaps that keep campaigns from reaching their full potential. In this episode, Sonia Thompson sits down with Laura Lee—growth marketing expert, fractional CMO, founder of LL Consulting, and board member of Asians in Advertising—to explore a major miss in performance marketing today. Together, they discuss how decisions around values, customer understanding, and whose voices get prioritized can mean the difference between clicks that fall flat and strategies that drive loyalty and growth. If you want to close the gap, strengthen trust, and ensure your marketing resonates with today’s evolving consumer base, this episode is for you. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter Laura Lee on LinkedIn - https://www.linkedin.com/in/llee01/ LL Consulting - https://www.linkedin.com/company/teamllconsulting/ Asians In Advertising - https://www.asiansinadvertising.com/
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    27 分
  • 179. 3 Essential Marketing Lessons Every Brand Can Learn from Cracker Barrel’s Logo Backlash

    179. 3 Essential Marketing Lessons Every Brand Can Learn from Cracker Barrel’s Logo Backlash
    2025/09/04
    Cracker Barrel’s logo redesign didn’t just spark backlash—it exposed cracks in leadership decision-making. In this episode, Sonia Thompson shares 3 timeless marketing lessons every brand leader needs to keep their business backlash-proof. Discover how decisions around values, who’s really in charge, and whose voices guide your strategy can make or break customer trust. Tune in for practical insights to help you lead with clarity, avoid costly missteps, and build a brand that resonates with today’s consumers. Get the Inclusion & Marketing Newsletter -- www.inclusionandmarketing.com/newsletter
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    13 分
  • 178. Win More Customers With These 17 Proven Customer Acquisition Strategies

    178. Win More Customers With These 17 Proven Customer Acquisition Strategies
    2025/08/28
    Want more customers? You need better customer acquisition strategies — ones that actually work in today’s marketplace. Too many brands still take a passive “build it and they will come” approach, but today’s consumers — especially those from underrepresented and underserved communities — don’t show up where they haven’t been invited. In this episode, Sonia Thompson, inclusive marketing strategist and host of Inclusion & Marketing, shares 20 proven customer acquisition strategies you can use to win more customers now. Organized into five key pillars — Visibility, Belonging, Experience, Voice, and Conversion — you’ll hear real-world examples from brands like NYX, Mastercard, Toyota, and Ralph Lauren. Whether you’re a marketing leader at a Fortune 100 company or an entrepreneur building your customer base, this episode is your playbook for attracting, converting, and keeping more of the people you want to serve. Stop waiting for customers to find you. Start inviting them in. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter This is the 2nd episode in "The New Rules of Customer Acquisition" series. Listen to the first episode here: https://inclusionandmarketing.com/the-1-customer-acquisition-rule-to-boost-conversions-and-maximize-roi/
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    26 分
  • 177. The #1 Customer Acquisition Rule to Boost Conversions and Maximize ROI

    177. The #1 Customer Acquisition Rule to Boost Conversions and Maximize ROI
    2025/08/21
    Most brands want more customers, better conversions, and stronger ROI. But here’s the catch: when it comes to customer acquisition, there’s one critical rule most brands completely skip. And missing it could be the reason your campaigns aren’t delivering the results you want. In this episode, you’ll discover the #1 rule of customer acquisition that turns efforts into measurable growth. I break down why this overlooked step is the foundation of successful strategies, how skipping it sabotages your conversions, and what you can do to apply it immediately. If you’re ready to boost conversions, maximize ROI, and build a customer acquisition engine that actually works, this episode is for you. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter
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    15 分
  • 176. How to Create AI Prompts That Eliminate Bias and Win More Customers

    176. How to Create AI Prompts That Eliminate Bias and Win More Customers
    2025/08/14
    AI is powerful — but it’s not perfect. Hidden biases in AI-generated content can quietly push away the very customers you want to attract. In this episode, I share exactly how to create AI prompts that eliminate bias and help you win more customers. You’ll learn: The simple question every customer — especially from underrepresented groups — asks before buying How to give AI the right context so it creates inclusive, high-converting content Specific AI prompt examples you can use to review and create bias-free marketing materials Ways to train AI to reflect your brand’s values and speak directly to your ideal customers Whether you’re using AI for copywriting, content review, or campaign brainstorming, these strategies will help you produce marketing that’s inclusive, on-brand, and built to convert. Get the Inclusion & Marketing Newsletter: www.inclusionandmarketing.com/newsletter Episode 95: Navigating the effective use of AI for inclusive marketing with Joyann Boyce - https://inclusionandmarketing.com/ep-95-navigating-the-effective-use-of-ai-for-inclusive-marketing-with-joyann-boyce/
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    18 分
  • 175. 2 Marketing Lessons Every Brand Should Learn from the American Eagle Controversy and Love Island

    175. 2 Marketing Lessons Every Brand Should Learn from the American Eagle Controversy and Love Island
    2025/08/07
    Two pop culture moments. Two powerful marketing lessons your brand can’t afford to miss. In this episode, I breaks down the biggest key takaway for marketers from the American Eagle X Sydney Sweeney controversey, and a viral interview with two stars of Love Island USA season 7. Both examples teach us about what today’s customers really want from the brands they buy from. Get the Inclusion & Marketing Newsletter: www.inclusionandmarketing.com/newsletter Episode 174: The Sydney Sweeney x American Eagle Campaign Everyone's Talking About - 5 Real Lessons for Marketers On Spotify - https://open.spotify.com/episode/4WpSvXMPSPR4gCxEjQSmsq?si=bc296299d8d24a2a On Apple Podcasts - https://podcasts.apple.com/us/podcast/174-the-sydney-sweeney-x-american-eagle-campaign/id1604907821?i=1000720099771
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    14 分
  • 174. The Sydney Sweeney x American Eagle Campaign Everyone’s Talking About — 5 Real Lessons for Marketers

    174. The Sydney Sweeney x American Eagle Campaign Everyone’s Talking About — 5 Real Lessons for Marketers
    2025/07/31
    The Sydney Sweeney x American Eagle campaign made headlines, sparked debate, and flooded social feeds. But beyond the buzz lies a deeper story marketers can’t afford to ignore. In this episode, I unpack 5 real lessons from the campaign marketers can't afford to miss. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter
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    15 分