『Frictionless Growth Marketing』のカバーアート

Frictionless Growth Marketing

Frictionless Growth Marketing

著者： Sonia Thompson | Inclusive Growth & Customer Experience Strategist
無料で聴く

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 Brand growth today depends on removing friction from your marketing and customer experience to attract and retain more of the people you want to serve. Frictionless Growth Marketing is the podcast for marketers, business leaders, and founders who want to grow by eliminating the messaging, experience, and strategy gaps that quietly push customers away every single day. Hosted by Sonia Thompson, Inclusive Growth and Customer Experience Strategist, the show breaks down how modern brands drive sustainable growth by designing frictionless customer journeys, building trust with identity-rich growth communities, and adapting to changing consumer expectations with clarity and confidence. Each week, you’ll hear practical insights, real brand examples, and candid conversations with marketing leaders and subject-matter experts on: Brand strategy that fuels long-term business growth in the age of modern marketing Customer acquisition, retention, and loyalty in today’s market How friction shows up across the customer journey — and how to remove it Identity-driven marketing, cultural relevance, and belonging What’s actually working now with today’s values-driven consumers If you want to reach more of the people you’re meant to serve — and convert more of them — without relying on outdated formulas or brute-force tactics, Frictionless Growth Marketing will show you the new rules of modern marketing and growth. Because when you remove friction, you remove barriers to growth — for your customers and for your business.Sonia Thompson マーケティング マーケティング・セールス 経済学
エピソード
  • 211. “Our Personas Are Fine” — And 7 Other Reasons Brands Don’t Fix What’s Costing Them Growth

    211. “Our Personas Are Fine” — And 7 Other Reasons Brands Don’t Fix What’s Costing Them Growth
    2026/04/16
    If you’ve ever thought, “our personas are fine” — you’re not alone. This episode takes a closer look at why many buyer personas don’t work as well as they should — and how that gap can impact your growth marketing, customer acquisition, and conversion rates. From “our product is for everyone” to “this won’t move the needle” to “we don’t have the resources” — these are common responses when it comes to evolving your target audience strategy. But they can also mask a deeper issue that’s preventing your marketing from reaching — and converting — the customers you actually want to serve. In this episode, we break down 8 of the most common objections — and what’s actually happening behind each one: "Our personas are performing fine” “Our product is for everyone” “Our customers don’t care about identity” “This is niche / DEI” “This won’t move the needle” “We tested our messaging and it worked” “We don’t have the resources” “How would we actually implement this?” At the center of all of it is one question your customers are asking — whether you realize it or not: “Is this for someone like me?” When your marketing doesn’t answer that clearly, customers don’t push back — they simply don’t move forward. And when that happens at scale, it directly impacts your brand growth and customer acquisition performance. This episode will help you see where that gap may exist — and what to do about it. Friction Finder Growth Audit - https://www.frictionlessgrowthlab.com/frictionfinder/ Email Sonia: Sonia at Soniaethompson.com
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    21 分
  • 210. Most Brands’ Buyer Personas Are Shrinking Their Market — Here’s How to Fix Yours

    210. Most Brands’ Buyer Personas Are Shrinking Their Market — Here’s How to Fix Yours
    2026/04/09
    Most buyer personas are incomplete—and that’s why your growth marketing strategy, audience targeting, and conversion efforts aren’t delivering the growth you expect. In this episode, we break down why incomplete buyer personas are shrinking your total addressable market (TAM)—and what to do about it to unlock brand growth. If your brand feels like it’s doing everything right—strong campaigns, clear messaging, solid targeting—but your growth marketing efforts aren’t scaling the way they should, the problem may not be your channels or creative. It may be your personas. You’ll learn: Why most buyer personas and customer personas are missing a critical layer How incomplete personas impact conversion rates, customer acquisition, and growth The difference between a “melting pot” vs. “mosaic” approach to audience segmentation How to add identity layers to your existing personas to improve marketing performance When to create identity-specific personas instead—and how to know the difference How identity influences messaging, positioning, and feature prioritization How incomplete personas limit growth marketing performance and brand growth potential Why brands lose customers without ever realizing it—and how to fix it We’ll walk through real-world examples and a step-by-step approach you can use to make your personas more complete—so more of your ideal customers see themselves in your brand and choose to move forward. Because when identity shows up in your personas, it shows up in your marketing. And when it shows up in your marketing—more customers convert, and your brand growth accelerates. Get the Frictionless Growth Lab Newsletter - www.frictionlessgrowthlab.com/newsletter Friction Finder Growth Audit -https://www.frictionlessgrowthlab.com/frictionfinder/ Frictionless Growth Roadmapping Session - https://www.frictionlessgrowthlab.com/roadmapping/
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    19 分
  • 209. Why Most Buyer Personas Lead to an Underperforming Growth Marketing Strategy (and How to Fix Them)

    209. Why Most Buyer Personas Lead to an Underperforming Growth Marketing Strategy (and How to Fix Them)
    2026/04/02
    Buyer personas are one of the core inputs into your growth marketing strategy — shaping your customer acquisition, creative, campaigns, and customer experience. But for many brands, those personas are incomplete. And when your buyer personas are incomplete, everything built on top of them underperforms — from your marketing campaigns to your conversion rates. If your marketing isn’t performing at the level it should — the issue may not be your channels or your tactics. It may be your personas. Friction Finder Growth Audit - https://www.frictionlessgrowthlab.com/frictionfinder/ Frictionless Growth Roadmapping Session - https://www.frictionlessgrowthlab.com/roadmapping/
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    15 分
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