『Inclusion and Marketing』のカバーアート

Inclusion and Marketing

Inclusion and Marketing

著者： Sonia Thompson
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 Inclusive marketing is just good marketing. Smart brands are growing with inclusive marketing. When done right, inclusive marketing will help you attract and retain a bigger, more diverse, and fiercely loyal customer base. The show is hosted by Sonia Thompson, an inclusive marketing strategist and consultant. She also writes columns for Forbes, Inc., and HubSpot. The show is a mix of solo deep dives, chats with expert guests, and a peek behind the curtain of how top brands are applying inclusive marketing. No matter where you and your brand are on your journey with inclusive marketing, you'll find something useful for you on this show.Sonia Thompson マーケティング マーケティング・セールス 経済学
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  • 172. Behavioral Scientist Reveals a Highly Effective Way to Improve Customer Experience for More People

    172. Behavioral Scientist Reveals a Highly Effective Way to Improve Customer Experience for More People
    2025/07/17
    Want to improve customer experience for more people — and do it in a way that’s inclusive, intentional, and backed by data? In this episode, I’m joined by behavioral scientist and data psychologist Patrick Fagan, who ran a fascinating year-long experiment: trying one new experience every single week. His goal? To expand his perspective and build deeper empathy — something all brands need if they want to create experiences that make people feel like they truly belong. You’ll learn why customer experience and inclusive marketing are inseparable — and how diversifying your circle of influence can be a highly effective (and often overlooked) strategy for doing both well. This idea is part of my 5C’s framework for building inclusive brands — and in this conversation, we explore how exposure to new people, places, and ideas can transform how you serve all your customers. If you want practical insights on creating more meaningful, equitable brand experiences — this episode is for you. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter Patrick Fagan - https://www.patrickfagan.co.uk/
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    32 分
  • 171. The Best-Practice Strategy Most Brands Ignore — And How got2b Used It to Drive Growth

    171. The Best-Practice Strategy Most Brands Ignore — And How got2b Used It to Drive Growth
    2025/07/10
    Co-creation is a best-practice strategy in inclusive marketing — but most brands don’t use it consistently or effectively. In this episode, I sit down with Luis Valadez, Senior Brand Manager at hair care brand got2b, to explore how the brand leans into co-creation to build deeper trust, drive consumer engagement, and fuel growth. If you want to learn what it looks like to put inclusive marketing into practice at a global level, this conversation is a must-listen. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter got2b - https://www.got2b.com/about/co-creation.html
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    28 分
  • 170. How Inclusive Brand Partnerships Drive Real Growth

    170. How Inclusive Brand Partnerships Drive Real Growth
    2025/07/03
    Inclusive marketing isn’t a tactic—it’s a thread that should run through every part of your marketing mix, including your brand partnerships. In this episode, I sit down with Jake Schonberger, Head of Brand Partnerships at Beehiv, to explore how brands are taking a more inclusive approach to partnerships to connect with a broader, more diverse audience. You’ll walk away with fresh ideas, real examples, and insights to make your next collaboration more impactful—and more inclusive. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter Beehiv - https://www.beehiiv.com/
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    26 分

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