『Frictionless Growth Marketing』のカバーアート

Frictionless Growth Marketing

Frictionless Growth Marketing

著者： Sonia Thompson | Inclusive Growth & Customer Experience Strategist
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Brand growth today depends on removing friction from your marketing and customer experience to attract and retain more of the people you want to serve. Frictionless Growth Marketing is the podcast for marketers, business leaders, and founders who want to grow by eliminating the messaging, experience, and strategy gaps that quietly push customers away every single day. Hosted by Sonia Thompson, Inclusive Growth and Customer Experience Strategist, the show breaks down how modern brands drive sustainable growth by designing frictionless customer journeys, building trust with identity-rich growth communities, and adapting to changing consumer expectations with clarity and confidence. Each week, you’ll hear practical insights, real brand examples, and candid conversations with marketing leaders and subject-matter experts on: Brand strategy that fuels long-term business growth in the age of modern marketing Customer acquisition, retention, and loyalty in today’s market How friction shows up across the customer journey — and how to remove it Identity-driven marketing, cultural relevance, and belonging What’s actually working now with today’s values-driven consumers If you want to reach more of the people you’re meant to serve — and convert more of them — without relying on outdated formulas or brute-force tactics, Frictionless Growth Marketing will show you the new rules of modern marketing and growth. Because when you remove friction, you remove barriers to growth — for your customers and for your business.Sonia Thompson マーケティング マーケティング・セールス 経済学
エピソード
  • 231. How to Catch Costly Marketing Mistakes Before Your Customers Do

    231. How to Catch Costly Marketing Mistakes Before Your Customers Do
    2026/09/03
    Marketing mistakes that make it through the approval process can lead to customer backlash, damaged brand reputation, and costly rework. In this episode of Frictionless Growth Lab, Sonia Thompson explores what the Callaway and Good Good Golf ad controversy reveals about a problem many brands face: marketing approval processes that aren’t equipped to catch cultural issues before customers do. You’ll learn how to strengthen your marketing approval process with clearer criteria, greater cultural intelligence, and the right escalation paths—so your team can identify potential problems before campaigns reach customers. Frictionless Growth Partnership: https://www.frictionlessgrowthlab.com/retainer/ Support with improving marketing infrastructure: https://calendly.com/soniathompson/30-minute-meeting-connection
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    13 分
  • 230. Why the Target Halloween Costume Controversy Could Happen to Most Brands

    230. Why the Target Halloween Costume Controversy Could Happen to Most Brands
    2026/08/27
    Target is facing backlash over a children’s Halloween costume consumers said resembled racist minstrel imagery. But the controversy reveals a bigger marketing problem that could happen at many brands. In this episode of Frictionless Growth Lab, Sonia Thompson explores what the Target controversy can teach marketing leaders about cultural intelligence, marketing strategy, and customer experience. You’ll learn why cultural intelligence shouldn’t be outsourced to DEI—and three questions brands should ask to build it into their marketing infrastructure, protect customer trust and brand reputation, and catch cultural risk before it reaches consumers. For CMOs, marketing leaders, and growth marketers, it’s a timely lesson in why understanding your customers must extend beyond what they buy to how you serve them. Frictionless Growth Partnership (building internal marketing infrastructure): https://www.frictionlessgrowthlab.com/retainer/
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    11 分
  • 229. How to Improve Conversions With Better Messaging Across the Customer Journey

    229. How to Improve Conversions With Better Messaging Across the Customer Journey
    2026/08/20
    Customer journeys are no longer linear—and even the right brand message can fail to convert if customers don’t encounter it when and where they need it. In this episode of Frictionless Growth Lab, Sonia Thompson explores how better messaging across the customer journey can reduce friction and improve conversion rates—no matter where customers enter your brand ecosystem. You’ll learn how Mosaic Message Mapping helps brands deliver the right messages and signals across search, social, AI, websites, content, creators, products, and other key touchpoints. Because effective brand messaging isn’t always copy. Sometimes it’s an image, creator, customer story, piece of content, or experience that answers: “Is this for someone like me?” Chat about Mosaic Messaging: sonia@soniaethompson.com - or book a call: https://calendly.com/soniathompson/30min
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    16 分
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