『Inclusion and Marketing』のカバーアート

Inclusion and Marketing

Inclusion and Marketing

著者： Sonia Thompson
無料で聴く

このコンテンツについて

 Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.Sonia Thompson マーケティング マーケティング・セールス 経済学
エピソード
  • 166. The mechanics of executing an effective multilingual content strategy

    166. The mechanics of executing an effective multilingual content strategy
    2025/06/05
    We live in a global world, and it only makes sense that more brands embrace that there are people in other countries and markets around the world who have the problem their brand solves. Engaging with your ideal consumers in other markets that speak other languages requires an effective multilingual marketing strategy. This is a topic we’ve covered before on the show - because it is an important one. And in today’s episode, we’re going to tackle it from a different perspective – which gets into some of the operational details of building and executing your multilingual strategy. So after this short break, you’re going to hear my chat with Shaheen Samavati, CEO of Vera Content, who works with brands like Sony Music Spain and others to translate and localize their content to reach new consumers. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter Vera Content - https://veracontent.com/
    続きを読む 一部表示
    27 分
  • 165: The inclusive marketing framework big brands are using with Jerry Daykin [Rebroadcast]

    165: The inclusive marketing framework big brands are using with Jerry Daykin [Rebroadcast]
    2025/05/29
    Inclusive marketing is more than a trend—it's a necessary shift in how brands communicate, connect, and grow. But with so many layers to consider, where do you start? In this episode, I sat down with Jerry Daykin, global marketing leader and author of Inclusive Marketing, to break down an inclusive marketing framework many top brands are leaning into and/or are extracting elements from. With senior roles at brands like Beam Suntory, GSK Consumer Healthcare, Diageo, and Mondelez, Jerry brings deep, real-world experience to the conversation. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter
    続きを読む 一部表示
    28 分
  • 164. Inside the Inclusive Marketing Playbooks of Billion-Dollar Brands (and one million dollar one)

    164. Inside the Inclusive Marketing Playbooks of Billion-Dollar Brands (and one million dollar one)
    2025/05/22
    Want to know how billion-dollar brands approach inclusive marketing—from the inside out? In this episode, I take you behind the scenes with five standout brand leaders who are driving real impact through inclusive marketing. You'll hear highlights from interviews that reveal the unique strategies, decisions, and philosophies behind their success. Each leader shares how they’ve built inclusion into the core of their brand—and what that actually looks like in practice. I’ve always learned best by observing what others do—and this episode is packed with real-world examples and actionable takeaways you can apply to your own marketing. Whether you're leading a team or building your brand from scratch, you'll walk away with ideas and inspiration to make your marketing more inclusive and more effective. 🎧 Press play to step inside the inclusive marketing playbooks of some of the world’s most influential brands. 👉🏾 Want even more insights like this? Get the Inclusion & Marketing Newsletter delivered straight to your inbox. www.inclusionandmarketing.com/newsletter Here are the full interviews that the excerpts from this episode came from: 106. How Zumba built a global customer base in more than 180 countries - https://inclusionandmarketing.com/ep-106-how-zumba-built-a-global-customer-base-in-more-than-180-countries/ 113. How Lysol drives brand growth with inclusive marketing with CMO Gary Osifchin - https://inclusionandmarketing.com/ep-113-how-lysol-drives-brand-growth-with-inclusive-marketing-with-cmo-gary-osifchin/ 122. How Micheal Graves Design & Pottery Barn are working to bring accessible home design to more consumers - https://inclusionandmarketing.com/ep-122-how-michael-graves-design-pottery-barn-are-working-to-bring-accessible-home-design-to-more-consumers/ 127. How to create a multilingual content strategy with Selim Dahmani - https://inclusionandmarketing.com/ep-127-how-to-create-a-multilingual-content-strategy-with-selim-dahmani/ 158. Creating inclusive video marketing at Wistia, with Taylor Corrado - https://inclusionandmarketing.com/ep-158-creating-inclusive-video-marketing-at-wistia-with-taylor-corrado/
    続きを読む 一部表示
    23 分

Inclusion and Marketingに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。