『Inbound Real Estate Leads Without Cold Calls: Roni Haskell's Playbook』のカバーアート

Inbound Real Estate Leads Without Cold Calls: Roni Haskell's Playbook

Inbound Real Estate Leads Without Cold Calls: Roni Haskell's Playbook

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🔑Can community service, not cold calls, build a luxury real estate business where the phone rings on its own?On this episode of Mastering Luxury with Sandra, Sandra Rathe, leader of The Sandra Rathe Team (nearly $1 billion in sales since 2009 and a top 0.5% national ranking), talks with Roni Haskell, a 24-year Charleston, South Carolina agent known as "That SC Real Estate Chick." Roni shares how school volunteering, local boards, a client-care team, and consistent video built a business with more lead flow than she has bandwidth to serve.A practical luxury real estate strategy for agents who want inbound leads and a brand clients already trust.🎙 What we cover:✔️ Community service builds a reputation that makes your phone ring. ✔️ A strong reputation speaks for you in rooms you're not in. ✔️ Clear business pillars make saying no much easier. ✔️ A heavy support team lets high-volume agents keep service high. ✔️ Personal calls on client milestones show clients you're paying attention. ✔️ Video comfort comes from years of consistent practice. ✔️ Common client questions are the easiest source of video content. ✔️ A luxury mindset is learned, not inherited. 🔑Key Questions Answered in This Episode Q: Why should a real estate agent work with a business coach?→ A: Roni Haskell, a 24-year Charleston, SC agent, has had a coach for five years for an outside view on improving her business and life. She credits that perspective for her growth as a leader.Q: Where should I post my real estate videos to reach local buyers?→ A: Roni Haskell gets her biggest engagement on Facebook, sharing videos into local groups (moving-to-town, Charleston real estate) used by locals and incoming buyers. She posts in others' groups rather than running her own.Q: How can I balance a real estate career with raising kids?→ A: Roni Haskell blends family and business instead of separating them: she serves with charities where her kids can earn service hours and sponsors and attends their sporting events. She will not forfeit time with her children for the sake of business.⏳ Timestamps:00:00 - Luxury Isn't a Price Point 00:27 - Welcome Roni Haskell 02:10 - Interior Design to Builder Agent at 22 06:10 - 12 Years Solo to Building a Team 10:46 - How to Make Your Phone Ring 14:26 - Let Your Reputation Precede You 15:58 - Know Your Pillars of Business 17:09 - Blending Family, Service & Business 20:43 - Why Coaching Makes Better Leaders 21:51 - Team Structure & Client Care 28:58 - Staying Current With AI & Change 33:31 - Starting Real Estate Videos 36:11 - Consistency & Facebook Groups 38:38 - Tell Clients What They Deserve 40:02 - Video Ideas Beyond Home Tours 44:07 - Protect Time: "My Lead Gen" 44:42 - Hiring a Local Videographer 47:45 - Breaking Into Luxury Real Estate 48:21 - Brand Luxury Before You Sell It 51:06 - Connect With Roni Haskell 🎧 HOSTED BY: Sandra Rathe👤 GUEST: Roni Haskell is a Charleston, South Carolina real estate agent with 24 years in the business, known on social media as "That SC Real Estate Chick." She holds a degree in interior design, spent almost eight years as an on-site agent for a builder, and now leads an all-women team. Last year she personally closed a little over 50 transactions. 👉🏻 CONNECT WITH RONI HASKELL:Instagram: https://www.instagram.com/thatscrealestatechickLinkedIn: https://www.linkedin.com/in/roni-haskellFacebook: Business → https://www.facebook.com/thatSCrealestatechickPhone number: 843-297-1935 👉🏻 FOLLOW SANDRA RATHE – MASTERING LUXURY:• Website: https://sandrarathe.com• LinkedIn: https://www.linkedin.com/in/sandrarathe• Facebook: https://www.facebook.com/thesandraratheteam• Instagram: https://www.instagram.com/sandraratheteamDon’t forget to LIKE 👍 SUBSCRIBE 🔔 COMMENT 💬 below!💎 Produced by Icons of Real Estate https://iconsofrealestate.com#MasteringLuxury #SandraRathe #SouthFloridaLuxury #LuxuryRealEstate #FloridaLuxuryHomes #TheSandraRatheTeam
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