エピソード

  • The Dealership Commercial Is Back | Owen Moon

    The Dealership Commercial Is Back | Owen Moon
    2026/06/24
    Five years ago, dealerships were pouring nearly every advertising dollar into search, social, and digital lead generation. Today, Owen Moon believes one of the biggest opportunities in automotive marketing is hiding in plain sight. As consumers spend m...
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    15 分
  • The Tech Stack Is Only Half the Story | Tom McGeachy & Casey Goodnight

    The Tech Stack Is Only Half the Story | Tom McGeachy & Casey Goodnight
    2026/06/24
    The automotive industry has never had more technology, more data, or more tools at its disposal. Yet some dealerships still struggle to turn those investments into meaningful results. According to Tom McGeachy and Casey Goodnight, the answer isn't more...
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    17 分
  • I Wouldn't Buy a Car From Me | JB Burnett

    I Wouldn't Buy a Car From Me | JB Burnett
    2026/06/23
    Three years ago, JB Burnett stood up in a Ford meeting and said something most dealership leaders would never admit: "I wouldn't buy a car from me." That uncomfortable realization led him to challenge nearly every assumption about how dealerships opera...
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    17 分
  • The Dream Is Real | Rasean Comeaux

    The Dream Is Real | Rasean Comeaux
    2026/06/23
    Most people wait until they've earned the right to dream out loud. Rasean Comeaux did the opposite. When he entered automotive after a successful career in retail leadership, he told people exactly where he was going: General Manager in five years, dea...
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    14 分
  • Your Best Salesperson Isn't the Problem | Jay Ku

    Your Best Salesperson Isn't the Problem | Jay Ku
    2026/06/22
    When Jay Ku raced professionally, he learned a lesson that still shapes how he thinks about teams today: when the road turns uphill, the strongest rider doesn't always lead. That same principle applies inside a dealership. In this conversation, Jay exp...
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    14 分
  • The Problem with the Dealership “Frankenstack” | Earl Brown

    The Problem with the Dealership “Frankenstack” | Earl Brown
    2026/06/19
    After working with more than 100 dealerships over two decades, Earl Brown has seen plenty of changes in automotive retail. Surprisingly, one of the biggest dealer frustrations hasn't changed much at all. In this episode of ASOTU Unscripted, Earl shares...
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    14 分
  • Turning Dealership Data Into Better Decisions | John Ellis

    Turning Dealership Data Into Better Decisions | John Ellis
    2026/06/19
    John Ellis spent nearly three decades helping dealers navigate inventory, operations, and market shifts before realizing that the industry's biggest challenge wasn't a lack of data—it was knowing what to do with it. In this episode of ASOTU Unscripted,...
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    19 分
  • Growing Through Every Seat in the Dealership | Ben St. Ours | Carter Myers Automotive

    Growing Through Every Seat in the Dealership | Ben St. Ours | Carter Myers Automotive
    2026/06/18
    Ben St. Ours didn't start his automotive career in the manager's office. He started washing cars at 14 years old after a chance encounter with a dealer changed the course of his life. Twenty-six years later, after growing through nearly every seat in t...
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    11 分