Imtiaz Ali on Cinema’s Comeback and Bollywood’s Future, in this episode of The Media Room by The Core, is a conversation about why audiences are returning to theatres, why storytelling still wins, and what Bollywood’s next chapter could look like.Speaking with Vanita Kohli-Khandekar, filmmaker Imtiaz Ali reflects on the unexpected success of Main Wapas Aunga, the film’s box office turnaround, and how audiences took charge of its publicity when traditional film marketing fell short.From Jab We Met, Rockstar and Tamasha to Amar Singh Chamkila and Main Wapas Aunga, Imtiaz Ali has built a filmography around love, longing, memory, music and emotional storytelling. In this conversation, he explains why cinema is not dying, why audiences still want the big screen experience, and why long-form storytelling may matter even more in an age of short-form content.The discussion also explores Bollywood’s future, India’s untapped global soft power, the business of film marketing, the emotional role of cinema halls, and why Indian cinema should not lose its originality while trying to reach global audiences.Watch this episode for a deep, thoughtful and timely conversation on cinema, culture, business, audience behaviour, Bollywood, film marketing and the future of Indian storytelling.#ImtiazAli #Bollywood #IndianCinema #TheMediaRoom #FilmMarketing #TheCore