What if the thing that could create your next income stream is something you already know?

Welcome to the brand new Impossible to Ignore series.

Over the last 18 months, I’ve been figuring out what the next chapter of my work really looks like. I’ve written bestselling books, built my personal brand, been featured in the press, spoken on stages, experimented with new income streams and, somewhere amongst all of that, realised there was one idea connecting everything I was doing.

Your experience should be making you money.

Especially in midlife.

By now, you’ve accumulated years of skills, knowledge, experience, mistakes, lessons and things you’ve become exceptionally good at. But because they’re familiar to you, there’s a very good chance you’re completely underestimating their value.

In this first episode of the Impossible to Ignore series, I’m talking about why I created Impossible to Ignore, why confidence alone isn’t enough, and the four things I believe help women create more opportunities and income:

Confidence. Visibility. Authority. Income.

I’m also introducing What’s Your £10k Skill?, my new workbook designed to help you uncover the knowledge and experience you already have and identify how it could become a new income stream.

Because you might not need another qualification, another course or another completely new business idea.

You might need to recognise the value of what you already know.

What’s Your £10k Skill? launches 21st September.

Join the waitlist at https://rachaellawrence.myflodesk.com/your10kskill

And come and find me on Instagram and TikTok @rachaellawrenceuk for more conversations about personal branding, visibility, authority, income and becoming Impossible to Ignore.

In this episode:

• Why I’ve changed direction and created Impossible to Ignore
• The moment I realised I’d started to feel invisible
• Why your experience becomes more valuable, not less, in midlife
• The difference between confidence, visibility and authority
• Why your personal brand is so much more than your Instagram feed
• How one skill helped me build a £1m property portfolio and generate around £10k a month
• What I mean by a “£10k Skill”
• How to start looking at your existing experience differently
• Why creating another income stream doesn’t necessarily mean starting another huge business

And I’d finish the notes with one line on its own:

Your next income stream might already be sitting inside your experience. You just haven't recognised it yet.

What if the skill that could make you serious money isn't something you need to learn, but something you already have?

For 16 years, I was a single mum, self-employed and responsible for making enough money to put food on the table, keep a roof over our heads and keep my daughter in private school.

There was no guaranteed salary arriving at the end of the month. I had to learn how to be resourceful, spot opportunities, learn quickly and, most importantly, turn what I knew into something commercially valuable.

That mindset eventually led me into property investing.

I learned. I implemented. I built a property portfolio worth around £1 million using investment finance. Then I realised something else.

I could teach what I'd learned.

That became an income stream that, at one point, generated around £10,000 a month.

But looking back, property wasn't actually my £10k skill.

And that's what this episode is really about.

I'm sharing why your most valuable skill might be hiding in plain sight, why so many experienced women dramatically underestimate what they know, and how to start looking at your career, business and life experience through a completely different lens.

Because you're not starting again.

You're starting from experience.

And your experience should be making you money.

🎧 In this episode:

• What 16 years as a single mum taught me about making money

• How I went from learning property investing to building a £1m portfolio

• How that experience became a £10k-a-month income stream

• Why "property" wasn't actually my most valuable skill

• The difference between what you DO and the skill underneath it

• Why the things that feel easy to you may be commercially valuable

• The questions I'd ask to start uncovering your own £10k skill

Want to find YOUR £10k skill?

I've created What's Your £10k Skill? to help you uncover the commercially valuable skills already sitting inside your experience and identify what could become your next income stream.

Join the waitlist now using the link below and you'll be the first to know when it launches.

https://rachaellawrence.myflodesk.com/your10kskill

Because you probably don't need another qualification or another business idea.

You need to see the value in what you already know.

In this episode, I’m taking you behind the scenes of what I’m building with Impossible to Ignore, why my business and messaging have been evolving, and the realisation that has completely changed the way I think about personal branding.

Because being brilliant at what you do isn't always enough.

People need to know you're brilliant at it.

I'm talking about the difference between simply being visible and intentionally building a reputation. One that means your name is associated with something, your expertise is recognised, and the right opportunities, clients and conversations start finding their way to you.

I also introduce the idea of your Reputation Portfolio, the body of evidence that exists beyond your social media following. Your website, media, books, speaking, podcast appearances, awards, collaborations, client results, photography and everything else that helps establish what you know and why people should pay attention.

I'm also sharing a little more about KNOWN, the new in-person branding experience I'm creating in Scotland with branding photographer Jennifer McLuckie, and why we're bringing positioning, messaging, reputation and brand photography together in one room.

And there’s another change coming to the podcast.

I want to start talking to founders, entrepreneurs, authors, creatives, coaches, consultants and experts who are building something worth knowing about.

So if you're building something that is making you impossible to ignore, I want to hear your story.

In this episode:

• Why Impossible to Ignore is evolving

• Why being good at what you do isn't enough

• The difference between visibility and reputation

• What I mean by a Reputation Portfolio

• Why follower numbers aren't the same as authority

• Why your brand may no longer reflect the person you've become

• The relationship between confidence, visibility, authority and income

• What Jennifer and I are creating with KNOWN

• Why I'm opening the podcast to guest conversations

• The question I think every founder and expert should ask themselves: What do I actually want to be known for?

Want to be part of Impossible to Ignore?

If you're building something interesting, have become known for your expertise, reinvented yourself, created a distinctive brand or have a story about what it really took to get people to pay attention to your work, I'd love to hear from you.

And if you'd like to hear more about KNOWN, our intimate branding experience in Scotland, keep listening. I'll be sharing much more behind the scenes as we build it.

Next episode: Google yourself. What does your digital reputation say about you before you've even entered the room?

https://www.instagram.com/rachaellawrenceuk

https://www.rachaellawrence.co.uk

https://www.impossibletoignore.co