Importance of brand for a franchise network
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Importance of brand for a franchise network
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In this episode Home Instead’s Director of Brand and Marketing Lee Chapman joins us to discuss the importance of brand for a franchise network, how franchisees are supported to build their brand in a territory, and ultimately how this drives a successful business.
From how to maintain a brand on a national and local level, to how it works within a franchise structure, Lee shares his insight that will benefit franchisors and franchisees alike.
If you are interested in learning more about Home Instead's approach to brand and marketing, or would like to exploring franchising opportunities, we'd love to hear from you - www.homeinstead.co.uk/franchise/franchise-enquiry/
Disclaimer: This episode was originally recorded between 2024 and 2025 and is being republished in 2026. As a result, some references to job titles, company branding, products, or services may no longer reflect current information. The conversations and insights remain as originally recorded.
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